20 White Paper & Blog Topic Idea Starters

20 White Paper & Blog Topic Idea Starters

Ever get all fired up to write a blog post—and then get completely stuck on what in the world to write about? Deciding what to write about is more than half the battle. For some reason, there is nothing more intimidating than a blank sheet of paper (er, screen). One...
How Brands Can Be More Inclusive Without Being Phony

How Brands Can Be More Inclusive Without Being Phony

The concept of inclusivity and diversity can stop you in your tracks. We’ve all seen the Kendall Jenner Pepsi ad. We know how quickly users and consumers can spot inauthenticity, and how quickly they’ll dismiss it. We know what not to do. We know we have to do better....
The Ultimate Guide to Brand Consistency

The Ultimate Guide to Brand Consistency

A wise lady recently said: “the difference between a brand and branding is the difference between a noun and a verb.” And as a wise-lady-in-training myself I’m inclined to agree with her. When you are branding yourself you are actively taking part in an exercise of...