The last time you made a major purchase, did you get the chance to try it out first? For example, think back to the last time you bought a car. When you walked into the dealership, I imagine they let you take the car for a test drive. Some now will even let you take...
I fudging love data. It can be a beast, and ensuring accuracy is a tough process, but once you can certify that the information is correct, digging out nuggets of wisdom is better than getting a hot pizza delivered to your table. When it comes to marketers, though,...
Graham Vollmer wasn’t supposed to make it. Born with spinal muscular atrophy (SMA)—a genetic disorder in which the body can’t produce the protein that allows the nervous system to communicate with the muscles—he was given less than two years to live. But his...
A common problem I encounter with clients is a lack of understanding of how to sell products and services over a longer period of time (say, 100+ days). For smaller purchases and ones that occur online, there is more existing software and understanding out of the...
The advertising landscape has grown to a point where there are seemingly endless possibilities for partners and channels to test. Just take a look at all the advertising platforms on Scott Brinker’s Marketing Technology Supergraphic. It can seem overwhelming, and...
“The price of doing the same old thing is far greater than the cost of change.” – Bill Clinton We all know that consumers continue to expect more and more out of the purchasing experience (a trend that shows no signs of slowing down anytime soon). This is...
For somebody dedicated to finding truth in data, I sure do enjoy a good lie. Not lying in a way to try and get away with something, but more so embellishing the truth to make something more ridiculous for a laugh. Such as acting like I can’t read in a meeting, or...
Don’t report the weather. I can’t tell you how many times I’ve either heard that phrase or said it in my time at Element Three. It’s used so frequently that it might be the unofficial reporting slogan of our agency. People will often say (myself included) that good...
While it is somewhat hard to believe, we are already wrapping up 2018. And it’s the time of year when many companies, maybe yours included, are evaluating budgets for the upcoming year and deciding where they are going to invest moving forward. Perhaps you’re going to...
So you’ve got a C in your title and find yourself leading an entire marketing department in these digital times we live in. Probably took a hot minute to get there, and in that time, marketing to all the humans changed in a big way. And then SaaS took off, and over 5+...
