Data-driven media campaigns
Move Beyond Driving Traffic and Use Media for Growth
Leverage proprietary audience data, ad inventory, and reporting tools to create media camapaigns that fuel your bottom line.
Advertising at Element Three
There are two main roles of advertising for businesses in the manufacturer-dealer business model. First, to engage a broad range of potential buyers with messaging that strengthens and reinforces brand and product preference. Second, to tactically market to in-market consumers and drive them toward purchase with the right channel mix.
Audience
Everything we do starts with understanding your ideal customers—before we ever build a campaign. Your media planning is informed by customer journey maps, underpinned by behavioral targeting. You get access to our proprietary audiences tailormade to your industry.
Omnichannel Campaigns
Your campaigns are built with coordinated messaging that aligns with where your customers are in their purchasing journey. Platform selections are done based on audience behavior, not trends. This is all backed by a team with deep experience across digital and traditional media channels.
Reporting & Optimization
We work with you to establish a unified measurement framework across all channels and continuously test new hypotheses for where optimization can take place. All of our decisions are backed by data—and our team continues to learn alongside you over time to create new competitive advantages.
Weekly lead volume is more than twice that of our last campaign; with less spend and no incentives to promote. Thanks for your hard work!
Platform Expertise & Exclusive Inventory
We design, manage, and optimize campaigns—leveraging performance data and research—and adjust real-time across all paid platforms.
Results for Companies Like Yours
35%
Lift in Unit Sales
18%
Increase in Leads
12%
Lift in Website Traffic
5%
Increase in Dealer Foot Traffic
Ready to Elevate Your Paid Media Efforts?
If your team is looking to drive more business value through media, building long-term brand value and moving units from dealer lots, reach out to our team today to explore where we can get started.
The Right Assets to Maximize Your Media
The right creative assets are integral to get the most from your media efforts, serving as the foundation that allows for all of the optimizations that follow. When working with Element Three, you get ad creative based on deep industry expertise and data—so that your campaigns deliver real results.
See Results Like:
20%
Lift in Unit Sales
78%
Increase in Leads
752
More Visitors on Average to Enrolled Dealers
Learn More About Our Proprietary Audiences
Leveraging industry-leading marketplaces and first-party audience networks, our paid media better targets industry-specific audiences that maximize the efficiency of your advertising spend.
Tune in to a recent episode of our podcast, The Inventory, to hear Bennett Clark discuss the value of marketplace advertising in the customer journey—from maximizing reach to driving more foot traffic to dealerships.
Channel Expertise Built for the B2B2X Model
Our channel expertise and advertising technology partnerships have been hand-picked to set our clients up to succeed in maximizing impact to their target audience.
Paid Search
Our customized approach to paid search is built to serve your business, where best practices meet consistent testing of new tools, tactics and theories.
- We take an audience-centric approach to match users with the most relevant content.
- We track the complete cross-platform customer journey with effective conversion setup.
- We consistently test campaign structures and provide actionable insights to improve performance.
Paid Social
The right media mix is crucial for campaign performance. We identify high-potential audience segments across Meta, TikTok, and other social platforms based on behavior and interests, strategically allocating budget between awareness and conversion campaigns.
- Social Measurement: We track user engagement and conversion paths unique to each platform and provide platform-specific reporting to highlight both engagement and direct business impact from your social campaigns.
- Social Execution: You get scroll-stopping creative and copy tailored to each platform’s unique format and audience expectations—where we continuously test ad formats, placements, and targeting options.
Connected TV & Display Advertising
Promote powerful brand experiences that drive measurable outcomes—meeting consumers at the perfect moment.
- We find the right balance between short-term sales activation and long-term brand building across premium display networks and exclusive connected TV platforms.
- You see the full customer journey from awareness to conversion with advanced attribution models including foot traffic reporting to dealerships and store locations.
- You gain access to premium inventory and proprietary audience targeting through our value-added partnerships.
Out-of-home Advertising
Comprehensive advertising expands impactful brand experiences in the physical world.
- We identify high-impact locations where your target audience naturally interacts during their daily routines, strategically balancing awareness in traditional billboards with targeted placements in contextually relevant environments.
- We track the customer from outdoor exposure to conversion with advanced attribution models including foot traffic reporting to dealerships and store locations.
- You access premium inventory across traditional billboards, transit media, place-based displays, and experiential installations.
TAILORED FOR B2B2X
Media Solutions that Fit Your Industry
Media is all about the audience, and getting placements that will get the right views. If you operate in a dealer distribution system, our media planners are well-versed in reaching your audiences through a variety of creative methods.
Our media solutions are designed and catered to each of the following industries individually.
Partners and Certifications
We pull in a variety of partners, and are certified in a wide variety of tools, to make these solutions work for you.
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