Kyle Lacy. When you think of marketers who have enjoyed success at an early age, he’s probably one of the first names that comes to mind. Especially if you happen to be from Indianapolis. But while Kyle has had a fascinating career to this point, he’s really just...
According to SHRM, 69% of employees are more likely to stay at a company for three or more years if they had a positive onboarding experience. The problem isn’t that we don’t believe quality onboarding is important, it’s that we fail to recognize that it isn’t a “set...
Whoa. There are a lot of metrics in paid platforms. And I mean A LOT. Impressions, clicks, reach, likes, views, conversions, impression share, ad rank, landing page views, quality score, etc. etc. etc. It’s easy to feel overwhelmed and get lost in the never-ending sea...
The idea of building a chatbot for your website can be intimidating. Artificial intelligence is something that most people feel is simply out of their wheelhouse. The reality is, though, that chatbots aren’t overly complex. They are actually a tool to make your...
Being the smartest person I know, I get asked this question all the time: “Aw geez, Grady, how do you go making those super cool dashboards? Like, the ones VPs and execs, like, love and stuff?” Luckily you don’t have to be as smart as me to pull together actionable...
Times have continued to rapidly change in the way video is consumed, and it’s important for marketers to stay up to date on new viewing trends in order to effectively reach customers wherever they are. In this case, I’m referring to Facebook video ads. You have most...
Less than 20 percent of 2018 Inc. 5000 recipients have made the list for five-or-more years INDIANAPOLIS (August 15, 2018) – Element Three, Indiana’s largest full-service marketing agency, has made Inc. magazine’s list of the 5000 fastest-growing private companies in...
By now, the once-trendy practice of search engine optimization (SEO) is an old friend. It is now a cornerstone of most companies’ marketing strategies and a key way to drive traffic to your website. While SEO is well-established, and countless blog posts and guides...
Gary Brackett never took playing in the National Football League for granted. That’s because he had to work incredibly hard for anything he ever wanted. He was a walk-on at Rutgers University who had to prove his worth just to get a college football scholarship. He...
Recruiting top talent is difficult, but it may be the most important thing your business does. No matter how great your product is or how vital the service you provide, you won’t get anywhere without sharp minds and hard workers. So how do you set yourself apart from...
![[Bold story] Brand guru Kyle Lacy on life, leadership and a quirky llama](https://elementthree.com/wp-content/uploads/2019/01/kyle-lacy-header-1-980x392.jpg.webp)
![Life in (and after) the NFL with Gary Brackett [Bold Story]](https://elementthree.com/wp-content/uploads/2019/01/gary-brackett-header-1-980x392.jpg.webp)
