People, we’re drowning in data; the world produces an astounding 2.5 quintillion bytes of data every day. However, for that data to be useful, marketing teams need to have a strategic plan for turning data into insights that can improve their campaigns. Simply put,...
Digital marketing can be a messy environment filled with constant change and complex systems. With buzzwords like “deep learning” and “big data” being thrown around at will, distinguishing different strategies can feel like navigating a never-ending labyrinth. And...
Reaching out to a service provider—whether that’s an agency, consultancy, or freelance support—can be an intimidating step. What are they going to do with your information? Are you going to be thrust into a sales process and bombarded with phone calls and emails? It’d...
You’d be surprised how many marketing and sales departments operate entirely on assumptions. It’s very common and not necessarily a bad thing; in most cases, broad intuitions can be right on about who a customer is and what they care about. But sometimes those...
You spend years building your company’s brand. It’s your north star as you enhance awareness in the marketplace, introduce new products and services, and expand into new markets and geographies. But if you’re not careful, a branding blunder could haunt you and your...
You’ve just completed a few top-tier projects in your digital marketing department, from ads that brought in highly qualified leads to content that brought all-time highs for your organic traffic. Besides the praise and adoration you might receive from your...
Let’s talk about automated bidding strategies first. When it comes to search, you really shouldn’t be bidding with manual CPCs anymore. Both Google and Microsoft platforms provide automated bidding strategies you can choose from that best align with the goals of the...
Remember the first time you bought a house? You went and got a pre-approval letter, searched with your real estate agent, found your dream home (hopefully), calculated your down payment…and there you were met with a host of closing fees which probably added...
Marketing automation is a force to be reckoned with. Never before has it been so easy to reach the right people with the right message, exerting minimal effort in the process. Scalable and cost-effective, the tools to get the job done range from custom-built platforms...
If you’ve made the decision to outsource some or all of your marketing to an outside partner, the next logical question you’re asking yourself is where to even begin. According to Quora, there are more than 120,000 agencies in the United States; that is far too many...
