When trying to find out what’s trending online, you might initially gravitate toward Twitter, arguably the best social platform for breaking news and trending content. Whether you’re watching the Oscars or a college football game, you can engage in real-time...
Send the email. Finish the brochure. Launch the ads. As a marketer, it’s easy to get so focused on tactics that you lose sight of the big picture—the entire experience that your brand delivers to customers. And that’s unfortunate, because customer experience (CX) has...
Open a new tab in your mobile browser and head to the home page of your favorite website. Close your eyes and count to three… Now, open them. If the website didn’t load, there’s a 53% chance you’ll abandon the site and never go back. Not even if you click your heels...
Marketers are well known for their ability to spend large amounts of money quickly. From events to media and more, marketing can account for up to 24 percent of the average company’s budget. And in the digital age, the rapid adoption of cloud-based subscription...
A common novice mistake is to get tripped up on your search campaign’s quality score. Yes, higher quality scores have been correlated with lower costs and higher ranks in the auction, but your quality score should never be one of your main KPIs because it’s...
Many web designers like myself have a happy-medium, lukewarm relationship with coding. If coding were Spanish, we could make our way through daily life (lots of “holas” and “lo sientos”) but we certainly wouldn’t be fluent enough to avoid embarrassing ourselves in...
Sales funnel harmony, folks, she is sweeter than candy. Everyone needs revenue, from the tippy-top of the org down to the bottom. That comes from opportunities, which the sales team is all about closing. Those opportunities are comprised of companies and accounts,...
INDIANAPOLIS (August 14, 2019) – Element Three, a full-service marketing consultancy, is proud to announce it has made Inc. magazine’s list of the top 5,000 fastest-growing private companies in the country for the sixth consecutive year. Only 3% of Inc. 5000...
INDIANAPOLIS (August 14, 2019) – Element Three, a full-service marketing consultancy, is proud to announce it has made Inc. magazine’s list of the top 5,000 fastest-growing private companies in the country for the sixth consecutive year. Only 3% of Inc. 5000...
Buc-ee’s. Don’t call it a convenience store. In Texas, it’s an institution. When you walk into a Buc-ee’s (for the non-Texans reading this, it’s pronounced “bucky’s”) for the first time, you’re flabbergasted by this roadside Disneyland. Not just the square footage,...
