YouTube is the second largest search engine on the internet, after only Google. With 1.9 billion monthly users—and 60 percent of people saying they prefer watching YouTube over live TV—it’s hard to miss that there is a large audience that’s shifting to the video...
Think about your brand’s own website. We’re willing to bet there are a few things you—or your users—would like to change. But do those things really merit a full-blown website redesign? When clients ask us to redesign their website, we ask them one very important...
Voice search is not just a new trend, but an SEO staple that’s here to stay for all digital marketers. Have you optimized your website for voice search? If you haven’t, then you could lose out on sessions to competitors, missing out on potential leads and customers....
Let me start this by saying no one creative concepting process is right—and the one outlined below is hardly the only one. Every creative type in this building (and in every other agency environment) has their own way of concepting that they were taught and that works...
As yet another year comes to a close, it’s natural to take a moment to look back at the past twelve months, and ahead to what comes in 2020. For most people this reflection leads them to deep truths about themselves—”It’s time for a diet,” or “Man, I really should be...
Programmatic advertising. Interactive content. Social shopping. As all the digital disruption continues, marketing technology continues to shift and expand before our eyes. Scott Brinker’s annual Marketing Technology Supergraphic for 2019 lists a dizzying array of...
I’ll admit it—I’m a little nervous to write this article. Any blog post about content marketing is a little meta, but content about making content better is just asking to be judged. Hopefully, this piece meets most (if not all) of the criteria for better content...
Transparency is a core value at Element Three, and has been since the beginning—so I feel okay writing about a topic we’ve written about in the past (like, 4 years ago…we’ve been on this train for a while), and try to live out in our work each and every day. Why...
I am going to write three words that pop up constantly when companies try to define their purpose and then I am going to guess your reaction(s). Mission. Vision. Values. My guess is that you immediately did one or more of the following: Had a visceral reaction and...
I am going to write three words that pop up constantly when companies try to define their purpose and then I am going to guess your reaction(s). Mission. Vision. Values. My guess is that you immediately did one or more of the following: Had a visceral reaction and...
