After an historic 11-year run, the bull market finally came to a close on March 11, 2020. This was one of the five longest bull markets in history, and the longest since the 1980s. So we had a good run. But the global impact of COVID-19 is making marketers everywhere...
Does your business have the Canceled Conference Blues? If so, marketing could start cooking up the cure to the travel-restricted, event-canceled world we’re all living in right now. Here are some ideas and strategies to help you navigate the business backlash of...
For some companies, the process of laying out their core values is not taken all that seriously. Pick a few bland and generic cookie-cutter company values that everyone agrees are important, throw them together, and call it a day. After all, your core values are...
INDIANAPOLIS (March 2, 2020) – Element Three, a marketing consultancy that helps build and defend market-leading brands, is proud to announce that it is the winner of six awards—also referred to as ADDYs—at the 2020 Indianapolis market American Advertising Awards. The...
Let’s start with a startling statistic—marketers who document their strategy are 313% more likely to report success than those who don’t. Clearly, having a game plan is important. So why do so many marketers (according to the same study, nearly 40%) skip this step? My...
Those of us who do creative work of any kind on a day-to-day basis are mostly thinking about just that—creating. When it comes to marketing, we’re also thinking about tracking performance to see how the stuff we create succeeds and fails. These are two obvious parts...
Part of crafting your story and brand identity involves looking inward and defining who you are. If we were going to define this as a formal branding exercise we would say we’re creating a “brand plan,” but really it’s just having conversations internally and...
We’ve all witnessed truly horrendous marketing—the kind that gives you a weird feeling when you see it and then, shortly after, blows up on Twitter. Not great. But what’s also a problem is mediocre marketing. Mediocre marketing is sneaky. It flies under the radar. It...
Whatever business you’re in, prospects have various amounts of information that they’ll essentially give you based on how they’re engaging with your marketing materials while they vet your products pre-purchase. Because this data can dramatically affect both sales and...
If you’re a marketer or business owner in the United States, you’ve probably heard of CCPA by now—the California Consumer Privacy Act. And while you may have been able to avoid previous privacy-related legislation (Canada’s CASL and Europe’s GDPR) in the past, CCPA...
