Every business should think of their website as a 24-hour salesman. It’s always there for your customers to provide context, validate your products and services, and point people in the right direction. If you’re doing things right, that should always flow from where...
While all of normal life has changed an incredible amount over the past several weeks, businesses have to find a way to exist in a very challenging economy. There are strong indications that the economic fallout from COVID-19 will be as great as—if not greater...
We’d all love for customer acquisition to be simple. But every marketer knows that’s not going to happen. Our prospects are everywhere, they’re doing a hundred different things and coming in from all angles and as hard as we try to guide them in, for most of us...
Nobody was really ready for the effects of the novel coronavirus (COVID-19). That goes for everyone in pretty much every walk of life, but marketing is the world I live in, so I’ll limit myself to this realm. More than anyone else in marketing, probably, social media...
A deadly pandemic. Worried customers. Employees forced to work from home. Recent weeks have been unsettling for companies large and small—and catastrophic for some. A volatile stock market has only added to the confusion and wavering confidence. Marketers have given...
Google has been cranking out updates left and right over the past few months. Some updates aren’t even being proactively announced. With all the continued refinement of the Google machine, these updates can be hard to keep up with, but it’s necessary in order to keep...
I’m sure there are other creative designers out there who can empathize with my obsession with typography. Serifs, sans-serifs, old style, handwritten, decorative, display: I love them all each in their own way. A great font can add to your brand identity....
Traffic is light today, and the offices are just about empty. As states like Indiana move into lockdown mode to prevent the spread of the coronavirus, millions of American workers are being forced to adjust to working from home, at least for the next few weeks....
“Most of our selling still happens knee to knee.” An Element Three partner said this to me during a recent meeting, and it harkens back to earlier, happier times. Like two weeks ago, when people could still meet for a cup of coffee and discuss working together face to...
Uncertainty. We all feel it—and react to it—in our own unique way. Whether we’re alone in our apartment or trying to get work done in a house full of kids, it’s easy to feel overwhelmed, confused, or scared right now—even if we’ve lived through our share of economic...
