A year and a half ago, Google announced that they would be retiring third party cookies from their Chrome web browser by 2022. Despite the fact that others had already done this, the announcement sent shockwaves through the digital marketing community. As Google goes,...
It’s easy to say that strategy is important, another thing entirely to implement it the right way. If I just say the phrase “brand strategy,” you’ll probably assume it’s important, even knowing nothing about brand, strategy, or brand strategy. But you can’t just clap...
In January 2020, Google announced that third party cookies—essentially, small files or bits of code that websites send to your devices in order to monitor you and remember certain information about you—would cease to be supported on their web browser Chrome by 2022....
If you’re doing it right, your brand is everywhere for your audience. Or at least that’s the goal. It’s a tough goal to achieve, though, if you don’t really have a good handle on what “everywhere” means. To really nail your messaging, you need to know which brand...
Podcasting is the content channel of the moment. But is trendiness enough to make it a worthwhile endeavor for your own business to include a podcast as part of your marketing efforts? There has to be more. What we learned from a season of podcasting I sat down with...
It doesn’t matter how sophisticated your marketing department is—there might still be some confusion about what brand guidelines are, the value they offer, and the role they play in defining, maintaining, and creating a brand identity. The issue is largely one of...
Apple. Disney. Coca-Cola. When you think of iconic brands, these are just a few that come to mind. Over the years, each has built its own unique identity, and they have become some of the most widely recognized, powerful, and profitable brands of all time. Creating a...
Picture this: you’ve committed to revamping your brand and have spent the last twelve weeks waiting patiently for interviews to be finished, surveys and questionnaires to be analyzed, and competitive audits to be finalized. You’ve even done the painstaking work of...
Pathak has been with the agency since 2016 when he joined as VP of Technology. INDIANAPOLIS (June 1, 2021) – Element Three, a full-service marketing consultancy, is proud to announce its Chief Operating Officer, San Pathak, is among the Indianapolis Business Journal’s...
It’s been over a year now since the spread of COVID-19 forced many of us into the remote work lifestyle. It hasn’t been easy, but for the most part, the professional world has been able to make it work. In fact, in a lot of ways, it feels like people have gotten used...
