Podcasting is the content channel of the moment. But is trendiness enough to make it a worthwhile endeavor for your own business to include a podcast as part of your marketing efforts? There has to be more.
What we learned from a season of podcasting
I sat down with our own Tiffany Sauder, president of Element Three, to talk about the first season of her podcast Scared Confident. Among other things, we discussed:
- What the Scared Confident concept is all about
- Why Tiffany chose podcasting as the medium for her message
- How the decision to make Tiffany the focus—rather than Element Three—came to be
- What Tiffany might do differently, knowing what she knows now
- Advice Tiffany has for business owners who aspire to podcasting
- Who should start a podcast for their business—and who shouldn’t
