One of the most common questions in every single discovery conversation with Element Three is centered on our team’s experience with either B2B or B2C brands. Do we have experience with both? Of course. In fact, due to working with multiple OEMs that sell through...
In any marketing conversation you’re bound to hear someone bring up the old adage: “you can’t be everything to everyone.” Doing so makes you nothing to no one, or so the saying goes. But how many companies are brave enough to act on this principle? It is easy to talk...
If you research marketing agencies, you’re all but certain to stumble upon the phrase “marketing strategy” as a service offered, across the board. But what does marketing strategy really mean? Is it exactly the same from agency to agency (spoiler alert: it...
From the outside, the marketing and advertising landscape can sometimes be difficult to parse. There are tons of options that can look fairly similar when you’re comparing them, and part of the issue is the way marketers talk about themselves. Two agencies might have...
Just saying the phrase “marketing agency” can dredge up a lot of old emotions for business leaders. There is such a vast spectrum of opinions on marketing partners. Some people have been burned by bad experiences. They hired an agency to build a website, and it ended...
In this miniseries on marketing consulting costs and fees, so far we’ve talked about some of the most common generic fees that you’ll encounter when buying marketing, and we’ve dug deeper into some of the most common projects that might make up your overall marketing...
When it comes to your brand, strategy usually outweighs tactics. Yes, of course, both are important. But your brand affects everything. It touches every single part of your marketing setup. Each and every decision you make about your brand has to take the bigger...
First and foremost, if you’re thinking about your marketing on a project-by-project basis, you’re not going to reach your potential as a marketer or as a business. Marketing strategy should always supersede marketing tactics—so if you’re looking for a marketing...
Talking about money is, a lot of the time, uncomfortable. That can be true especially in the process of buying marketing—as a business leader, you might be certain that you need consulting help, but have no idea what exactly it is that you’re trying to buy. But many...
One of the great things about focusing on content marketing as a strategy is that compared to a lot of other strategic options, it’s relatively easy to track. You’re likely to have the tools at hand to have some idea as to whether your content marketing strategy is...
