There’s a huge opportunity right now for content marketers to get in on the ground floor of the podcasting game and really stand out in a space that has room for newcomers. From the outside, it may not feel that way—you might look at large, established podcasts and...
Blogging (and by proxy content creation) has always been a cornerstone of generating organic traffic. You write about topics that users are searching, they get to your website, they read, they pay for your products or services. But creating blogs can be both a...
If you studied business in school, the four Ps of marketing were probably ingrained in your brain from the first Marketing 101 course you ever took. The Ps of marketing have been around in some form since the ‘60s, and together they make up what is called a marketing...
Rebranding is a polarizing topic in the marketing world. On one hand, it can be extremely exhilarating to re-imagine who your company is and express that to the world. On the other, brand projects can run long, they tend to be expensive, and it is very difficult—if...
You’ve got a problem. See, you’ve come up with the best marketing idea you’ve ever thought of—the most awesome campaign, the most effective yearly budget, whatever—but there’s one thing standing in your way: the decision-maker who decides who...
For many marketers, web development is something of a foreign language. You might know enough to be able to communicate with the developers you work with, but there’s a deeper level of understanding available—and, really, it’s pretty accessible. You actually don’t...
For many marketers, web development is something of a foreign language. You might know enough to be able to communicate with the developers you work with, but there’s a deeper level of understanding available—and, really, it’s pretty accessible. You actually don’t...
Corporations using people (and occasionally, creatures) to personify and amplify their brand identity is nothing new. The concept has been around for ages, from the Morton Salt umbrella girl to Charmin’s Mr. Whipple. It’s much easier for consumers to connect with a...
A lot goes into the creation of a new digital element for your brand’s web presence, whether it’s a totally new website or a landing page template or something in between. Large or small, one of the most important parts of the process is planning. You need to know...
Your marketing efforts aren’t performing how you want. Maybe your metrics are plummeting, or perhaps they’re simply plateauing. It feels like you’ve gone through everything that could possibly be causing the issue, and the only answer is that you’re simply not...
