Starting anything new is difficult. Getting momentum for a new facet of your business, or one where you’re making major changes? Yeah, that’s going to be some work. If your business isn’t already experienced in the marketing game, getting up and rolling is a big deal....
When an established business takes a shot at upgrading its marketing abilities, it can feel like there’s a lot of inertia to overcome. An object at rest stays at rest, and if your business has been idle in terms of marketing for some time—or even if you’ve been...
It’s time to start diving into the work of your new marketing engagement. You’ve set the proper expectations. You’ve built a successful foundation for marketing success. Now you’re ready to, you know, do some marketing. But what if it doesn’t work? What if something...
Any time you’re taking advice, it is helpful to know that the person giving it has actually been there and done that. At Element Three, we’ve realized through experience that one area consultancies really fail in is in the purchase process. As marketing has evolved...
A marketing professional is constantly balancing a host of requests and responsibilities. Marketing your company’s services and products. Managing its social media accounts. Managing requests from your sales team for collateral, case studies, and reviews. You have a...
This is not going to be another piece of brand content that starts out by telling you how important your business’ brand is. If you’re here, you already know that. But just knowing your brand’s importance to the success of your marketing isn’t enough to make it work....
Your brand is your distinct voice, it’s everything about your business that makes it unique. It should set you apart from your competitors and effectively communicate messages that connect with your audience. A successful brand aligns outgoing communications with the...
Storytelling has been an intrinsic part of what makes us human since there have been humans. From cave paintings and oral traditions to the printing press, radio, television, and the internet, our history as a species is in many ways the history of the evolution of...
If you do any research at all as a part of your annual planning process, you’re going to see a lot of people trying to determine what the “next big thing” in marketing is. And that’s fine—it’s important for you to keep up with what’s new in your industry and your...
Every marketer wants to do awesome work. It’s what we set out to do when we get up in the morning. But creating an inspiring, beautiful, amazing advertisement isn’t easy. It takes a ton of work, and it can be easy to fall in love with an idea that maybe isn’t all that...
