If you haven’t already started planning your marketing for 2022, it’s time. It’s easy to jump to things like the overall budget you’re going to have available, and the different initiatives you’ll focus on to try to grow your brand and generate demand for your...
Who wants to wait for results? Perhaps not whatever executive is in charge of your marketing budget. We tend to sometimes get a bit impatient when we’re talking about return on investment—the longer you have to wait, the more it feels like that money was wasted. But...
Editor’s note: The following is a guest post from Eleanor Hecks of Designerly. Thanks to Eleanor for sharing her insights! Whether you’re an SEO expert, a jack-of-all-trades marketer, or a PR and communications professional, you know how important it is to actively...
When I first started working in marketing, family and friends would make little jokes about “what is marketing?” They would point to a color on food packaging or an article in the newspaper and exclaim, “LOOK…MARKETING!” At the time I would simply shake my head and...
Standing out is always difficult. But, of course, it’s critical in business. If you’re not getting attention, you’re not attracting new customers, and you’re going to struggle to survive. And the more crowded and competitive your market, the more important it becomes...
iOS 15 dropped in late September, and digital marketers are already seeing the effects of the new Apple software update. Let’s take a look at what we need to know going forward. What marketers should expect from iOS 15 In this video, Digital Marketing Manager...
Marketing is tough, if you want to do a good job of it. And for most businesses, it’s probably a job that’s too big for one person to manage alone. Not only is it just a lot of work in terms of sheer volume, but there are so many disciplines that make up a good...
As with any other hiring decision, finding a marketing partner is much easier when you follow a smart process. But unlike many other hiring processes, this one can demand a fair amount of resources—and the potential consequences of making the wrong call can be...
A business’ brand is not just the stuff that goes into your external marketing, your ads and your direct mail and your radio spots and whatever else you put out there to try to attract new customers. Think about it this way: your brand embodies who you really...
Once you’ve determined your business is in need of new perspective and you’ve decided that an external marketing partner is the answer, you’ve already gone a long way towards beginning to solve your business’ marketing issues. But you’re not home yet. After you’ve...
