I started my career in finance, so it’s safe to assume that I enjoy a good math problem. In my job as a digital marketer, I am inundated with channels, tools, data, and a shortening attention span from consumers. So, wherever possible, I like to impose a sense of...
Your brand is the most potent weapon in your marketing arsenal. It’s the thing that teaches your audience who you are, why they should care about you, and—most importantly—why they should be buying from you rather than your competition. But your brand can only do all...
If you’re reading this post, you’re likely asking yourself: “is now the right time to rebrand?” It can be a tough decision to make. It takes time and money, and requires getting the attention of the entire organization. And frankly, you’re probably not looking for a...
Call it marketing technology, digital transformation, or any number of other buzzwords, but there is a shared outcome desired by most organizations today: the leveling up of business technology to take advantage of customer data to increase revenue through marketing...
In my time at Element Three, I have heard the words “why did they decide to do an RFP?” more times than I can remember. It is never said with an air of superiority, but rather with genuine curiosity about why a company elected to go the request for proposal (RFP)...
I believe that the way most SaaS companies launch their marketing function today is incredibly inefficient. For many, marketing and the brand are afterthoughts. A company usually knows they need to be doing “some marketing stuff” like having a website and social media...
If you’re reading this article, I’m guessing you’re thinking about starting a podcast for your company and you’ve likely listened to at least one podcast in your life. 55% of the United States adult population (that’s around 155 million people) has listened to a...
For many traditional sales and marketing departments, there is still a very clear break between sales and marketing. Sales has its own objectives, which are most commonly based around quotas for new revenue (whether we’re talking about inside sales teams or outside...
Marketing is rarely easy. A really impactful marketing engagement—like, for instance, a multimedia campaign—is going to require the work of a team of people, from client contacts to project managers to creative thinkers and executors to digital experts to quality...
If you’re reading a marketing blog, there’s a pretty good chance that you already know a fair amount about the importance of digital marketing in today’s business landscape. No successful marketer can overlook the digital space, and that’s been the case for quite a...
