You’ve made the decision to enlist external marketing support. You’ve gone through the stages of researching the available options and narrowed in on your best-fit partner — now what? How do you set your new marketing partner, and your internal team, up for success?...
As a business leader, you’ve developed perspective over the years working in your industry, which is a good thing for your organization. But there’s a negative side— you may have become so focused on the industry trends and perspectives that you really can only see...
Revisions and feedback are as essential to sticking the landing with any creative assets that go out the door — whether you’re a sales leader reviewing collateral for your next trade show or a marketing director working with a vendor on ad assets, videos, website...
Selecting the right content management system for your organization can be a daunting task. It’s an important decision that can potentially have ramifications for years down the road, and making the right call from the outset saves a ton of trouble—preventing...
The world is digital—and one of the major upsides for marketers is the ability to track user engagement and gather real-time insights. Whether that creeps you out or you’re in the data-is-life corner, that doesn’t change the fact that when launching campaigns or...
Let’s talk a little bit about “demand generation,” which will, in turn, have us talking about digital marketing. But then I’m going to pull a fast one on you and we’re going to be talking about something else. Don’t worry, you’ll keep up. Demand Generation is a core...
As a content marketer myself, I obviously think it’s a very important tactic in the marketing toolbox. But there’s more to content than just churning out blog posts. Volume helps, but it’s not the be-all and end-all. Strategy wins, just as in most other areas. And...
Business relationships are like any other—you want to find a good partner that’s going to stick with you for the long haul, one you can trust. When you’re shopping specifically for a marketing partner, that might ring even more true. You’re going to be trusting them...
No brand should stay exactly the same forever. When your business changes, or your industry changes, your brand should reflect that. That being said, brand consistency is crucial, as much as possible. Occasionally adjusting to match the changing needs of the business...
One of the chief struggles of any content marketer is generating new content ideas. The issue is that content can’t just be interesting to read, or helpful—it needs to drive traffic, and the people who read the content need to be the kinds of people you want to sell...
