If it’s to be done well, marketing isn’t really something that can be done halfway. It requires a certain amount of commitment in order to be both successful and worth the investment you’ve put in. But if you’re just starting off on a marketing journey, or if you’ve...
Transforming your brand, whether you’re building a brand from scratch or simply revamping your existing brand, is a big deal. Your brand touches every part of your business, and it can even affect how you work. And branding (or rebranding) can cost a lot in both cash...
Salesforce tells us that customer expectations have hit an all-time high. Today, customers don’t just expect politeness, responsiveness, and some level of helpfulness — they expect products, services, and partners that intuitively meet their current and future needs,...
When your internal marketing team, or marketing partner, is developing new materials — be it ad assets, emails, website content, or presentations — image sourcing, video product, and illustration can be arduous tasks. You may perceive the best, or at least easiest,...
A lot of times when you see businesses write for public consumption, they just use bland business-speak, or a generic advertising tone. I’d love to give you some examples here, but to be honest, I legitimately can’t think of any. And that’s precisely the problem....
When a business is going through a marketing technology transition, installing a new martech instance and perhaps retiring an older one, it’s not always easy. Typically you’re looking at a fairly significant investment both in terms of money and in terms of time. And...
According to research by hosting platform Libsyn, if your new podcast episode gets over 125 downloads within 30 days, congratulations: you’re in the top 50% of podcasts. When you compare that standard to other forms of content—here are a number of blogs getting...
For creatives, rebranding is one of the coolest jobs you can get. There’s a weight of responsibility, sure, but the possibilities are pretty much endless, and creatively there are few rules. But to do the job right, a lot goes into it. A lot of work, a lot of effort,...
The budget discussion is one of the most important you’ll have in the process of buying marketing from a consultant. It determines the scope and quality of what can be done; trying to sneak in the conversation right at the end doesn’t bode well for the success of your...
Google Analytics 4 (GA4) replacing the current standard of Universal Analytics brings unavoidable change that will affect the way you gather data and the information you can leverage in your marketing efforts. At a high level, the new analytics tool provides a more...
