2020 was a whirlwind of a year. Pandemic. Social unrest. Political divide. You name it, we all dealt with it this year. While turning the page into 2021 doesn’t quite give us a fresh start with immediate solutions to any of these challenges, it does give each of us a...
If you’re anything like me, you’re probably sick and tired of reading things about how hard 2020 was. We were all there, we know. But like it or not, it’s a year we’re likely to be talking about for quite some time. As we finally put a bow on this longest of years,...
My first job out of college was as a content writer at an e-commerce company. With zero digital marketing experience (ex-film major over here), I was fortunate enough to be surrounded by people who did know what they were doing—especially when it came to content...
Earlier this week we started a look at what we can learn from 2020 that can make planning ahead for 2021 a bit easier. But let’s be honest: too much happened in the past twelve months to be able to cover everything in one blog post. So we’re back again today for Part...
This time last year, you were probably deep in planning for 2020. And a fat lot of good that did, right? 2020 was the most chaotic year we’ve experienced in a long, long time, and that chaos has forced businesses into quite a few pivots since New Year’s Day. That...
Is your website reaching the right people for your business? If so, how do you know? If not, do you know how to reach the correct audience? At a trade show, it’s easy to know who is visiting your booth. People are wearing company shirts and you’re collecting their...
This year has been one giant wake up call in many ways. Lessons learned, important social issues on the forefront, significant changes to embrace, understand and adapt to, and personal responsibility to take. It has been a lot. A whole lot. How have you managed...
In 1964, incumbent Lyndon Johnson was running for president against challenger Barry Goldwater. In most elections, it’s hard to point to a single moment that wins or loses it for each candidate, but September 7 was almost definitely the turning point for Goldwater’s...
It might seem like kind of an obvious point to make, but it’s true. Marketing is a critical part of every business, especially in today’s more-crowded-than-ever marketplace. When people are being bombarded by marketing messages constantly—when watching TV, when...
Marketing plan. Marketing strategy. Marketing vision. These words tend to be tossed around casually by marketers and executives alike. The only problem is, it’s not always clear what a marketing strategy or plan should look like—and what purpose each serves. As...
