Nobody wants to work somewhere they hate. That seems pretty obvious, but in recent years it’s become more relevant to workers and management alike—people are voluntarily leaving jobs more than they have in years, and “job-hopping” is more popular among younger workers...
We all aspire to expand our organizations and grow them quickly. But as businesses grow, all of the moving parts become more difficult to control. This is definitely the case for your brand, too. As your business grows and time passes, your employees and operations...
As an employer, manager, VP, boss, or leader of people, the wellbeing of your employees (and yourself!) matters a lot. As Generation Z—the most populous generation since the boomers—begins hitting the workforce, companies have no option but to cater to a shifting...
By now, everyone knows the importance of their website. In a sense, it is to the modern business what a storefront was in the past: the way your prospective clients get a feel for your company. This is not news. What is more interesting is the question, “How much...
The ways in which marketing gets done have always been malleable. Even back into the early days of the form, things changed quickly; not only has that not changed into the modern era, but quite the opposite—sometimes it feels like things change at an exponential rate,...
We escaped 2020, but surprise surprise, we’re still not gathering at conferences with really bad coffee and lame “swag bags” again. This means events are still going to be in a virtual environment for at least some period of time going forward. And beyond that, even...
Executives and marketing managers alike understand that search engine optimization—which we’ll be calling SEO for the remainder of this blog—is an aspect of their business they can’t afford to ignore. Digital proficiency is more important than ever before for...
In my time at Element Three, email has been one of the hairiest marketing endeavors I’ve been involved with, which might be surprising considering the other awesome, complicated work we do on a regular basis. The reason is that email seems like it should be simple,...
2020 was an enigma of a year. From one perspective, it was terrible on all accounts. COVID, social unrest, economic downturns—there were incredible amounts of hardship suffered by people from all walks of life this year. At the same time, there were some great things...
If there’s one thing that we’ve learned without a doubt this year, it’s that the best laid plans can quite easily go awry, and the future is awfully hard to predict. Alas, we don’t really have a choice. We’re never going to be ready for everything, but that’s no...
