Furloughs. Layoffs. Buyouts. They’re not words you want to see in headlines, yet recent moves by MGM Resorts, Coca-Cola, and United Airlines are just a few of the latest examples of large American companies making difficult personnel decisions as they deal with the...
Maybe you’re just now investing in marketing and building a team. Maybe your marketing campaigns or marketing efforts “aren’t working.” Or maybe you’re just having a moment where you’re questioning what the hell marketing even does. If you ask any marketer about the...
Putting together all of the parts of an event and getting it off the ground is pretty difficult on its own. That’s always been true, and that truth doesn’t go away when you take an event online. There’s a lot that goes into making sure a virtual event goes off without...
Failure. It’s a dirty word in some organizations, something that could really cost you. In other organizations, there’s a “fail fast” mentality where risk-taking is embraced in the pursuit of excellence. Whatever attitude your organization may take, failure is...
I miss the “buzz.” Let’s face it, no matter how hard you try, it is impossible to duplicate the live office feel without the face-to-face interactions. When your culture has always relied on the energy you get from the high fives, the whiteboard sessions, the company...
Over the past decade, content marketing has gone from niche concept to a widely used and accepted strategy for enterprise and startup marketers alike. But what exactly is a content marketing strategy? What does it look like? And why is it important? In this high-level...
Loyalty is a virtue. But it has to be earned to truly mean something. That’s true in life in general, but it also goes for marketing. Customers won’t just stay loyal to brands because they’re there—you have to earn the loyalty of the people you sell to. Let’s talk...
Programmatic advertising is a hot topic in the ad world. But honestly, how it is defined and what is or is not “programmatic advertising” is often unclear. Hopefully after reading this post you’ll not only get an understanding of what programmatic advertising actually...
People are, for the most part, pretty understanding when you’re just starting out. Everyone knows that there are growing pains, and a few hiccups are to be expected at the beginning of anything. But as time passes, that understanding starts to wane. For example, if...
Answer this: are you more likely to trust a brand that invasively tries to sell you products, or a brand that presents its story and naturally creates a connection with you? You would choose the second one, wouldn’t you? That’s why branded content has...
