Creatives communicate through clear visuals and storytelling; we’re typically identified as right-brained thinkers. Digital strategists research, analyze, and manipulate data, activities of the left brain. Just because these traits are associated with these...
Influencer marketing is one of the biggest trends of the past couple years, with the consistent growth of social media and with brands and marketers continually struggling to adapt and find new ways to connect with their audiences. It’s more important now than ever to...
PPC advertisers have a tough job—they have to possess great attention to detail and be a big-picture thinker at the same time. Not only does the job entail pinpointing small optimizations to increase conversions, but it also requires a bigger, more strategic vision,...
Searching for an agency partner can be both an exciting and a scary process. On one hand, you’re hopeful that this new partner will help you grow your business to new heights through improved marketing efforts. On the other, you’re concerned about what to expect, how...
One of the worst things in the world for a business is an unattractive, stale web presence. Now more than ever, an appealing web presence is imperative. The reality is that’s just where people’s attention is focused today. Print and other traditional avenues of...
Trust is a critical part of marketing. It doesn’t matter how earth-shattering your claims of performance are, or how amazing your storytelling is, or whether you nail your persona and audience targeting across digital channels—if your prospects don’t believe what...
Figuring out how to become a digital marketer is not easy, especially when there are still few universities offering degrees and specializations in digital disciplines within their marketing curriculum. Sometimes it feels like rocket science, with a dozen or so...
Marketing technology (aka “martech”) has exploded over the last few years. If you don’t believe us, just take a quick glance at Scott Brinker’s infamous Marketing Technology Landscape Supergraphic, which now boasts over 6,000 different platforms. At its heart, martech...
If you’ve ever built a seasonal marketing campaign in Salesforce, Mailchimp, or Facebook on the fly, you’ll understand just how easy it is to “do marketing” without anything approximating a documented strategy to guide your efforts. While ad hoc marketing might have...
One-third of online activity involves watching videos. Considering teenagers alone spend roughly 27 hours a week online, one-third is a massive amount of time. It’s no wonder marketers are investing in video. But this isn’t news to us—we’ve been reminded that it’s a...
