The Element Three Blog

You can’t write what you don’t know. So the content on our blog comes from marketing experts with first-hand experience in everything from digital advertising to brand evolutions and beyond. That means it’s not only helpful, but actionable. Dig in.

How to Define Core Values That Actually Mean Something to Your Company

How to Define Core Values That Actually Mean Something to Your Company

by Karen Seketa
Brand Fright: 13 Blunders That Could Haunt Your Company

Brand Fright: 13 Blunders That Could Haunt Your Company

by Derek Smith
What Are the Cost Drivers for Marketing Services?

What Are the Cost Drivers for Marketing Services?

by Joe Mills
Designing for Development: Free Browser Tools for Web Designers

Designing for Development: Free Browser Tools for Web Designers

by Laura Merriman
From Buc-ee’s to Amazon: Defining and Finding Your Brand Promise

From Buc-ee’s to Amazon: Defining and Finding Your Brand Promise

by Derek Smith
How to Craft a Tagline That Demands Attention

How to Craft a Tagline That Demands Attention

by Derek Smith
How to Create a Killer Employee Handbook

How to Create a Killer Employee Handbook

by Mollie Kuramoto
How Understanding the Employee Lifecycle Helps Attract—and Retain—Talent

How Understanding the Employee Lifecycle Helps Attract—and Retain—Talent

by Karen Seketa
The Impact of Motion and Video in Your Marketing Campaigns

The Impact of Motion and Video in Your Marketing Campaigns

by Matt Bilskie
How to Evolve Your Brand: Rebranding vs. Refreshing

How to Evolve Your Brand: Rebranding vs. Refreshing

by Jeff Lewis
Brand vs. Demand Generation: Why Both Matter for Marketers

Brand vs. Demand Generation: Why Both Matter for Marketers

by Betsy Koliba
How Thoughtful Creative Sets Your Brand Apart (and Boosts the Bottom Line)

How Thoughtful Creative Sets Your Brand Apart (and Boosts the Bottom Line)

by Drew Hill
A Step-by-Step Guide to the Rebrand Process

A Step-by-Step Guide to the Rebrand Process

by Theresa Behrens Goodall
Brand Awareness Strategies to Break through the Noise

Brand Awareness Strategies to Break through the Noise

by Derek Smith
How Brands Can Be More Inclusive Without Being Phony

How Brands Can Be More Inclusive Without Being Phony

by Jessica Ferguson
How Employee Engagement Impacts Your Bottom Line

How Employee Engagement Impacts Your Bottom Line

by Maggie Campbell

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