Let’s face facts; we in the industry are well-known for being incredibly short-sighted when it comes to new technology adoption. We dive into a new platform or service without understanding the nuances or even potential consequences, kind of like Harry and Marv in...
In the past few years, Google has introduced new dynamic ad formats, intuitive audiences, new automated bidding strategies, changes to keyword modifiers and more. All of these updates have a common theme, which is that they leave it up to Google to use data to make...
Remember these terrible things from school? There is a group of 10 people who are ordering pizza. If each person gets 2 slices and each pizza has 4 slices, how many pizzas should they order? Story. Problems. Why on earth would you remind me of those terrible problems?...
When it comes to digital marketing, there’s one crucial practice that often gets overlooked: user experience (UX). Every organization wants to convert leads into revenue, but when you’re missing a large piece of the puzzle, you miss out on the broader scope of success...
Like many niche marketing focus areas, the phrase “user experience” is packed with assumptions. I’ve heard everything from “UX is just CRO” to “UX is purely emotional.” Not only are those two notions totally at odds, they also lack the depth that user experience truly...
Let me pitch you a scene. You’re getting consistent leads into your database through your lead nurturing system. Forms are being submitted, brochures are being downloaded, and you are attempting to identify what leads are “hot” and which ones are “cold.” There are two...
By now, your 2019 marketing budgets are likely locked and loaded. You’ve probably gotten approval for your marketing efforts and costs in 2019, but maybe there’s time for one last pitch, one more stretch goal for the year. What should you focus on when you’ve covered...
We all know the value of organic search traffic, but in case you need further persuasion, here’s a few stats to think about: Roughly 70-80% of Googlers only focus on the organic results and ignore paid ads altogether. On average, search traffic converts at a 10x...
It’s December, and while you’re probably taking things one holiday at a time, we’re closing in on resolution season. New year, new you, right? That’s what all these lifestyle publications would have you believe. Unfortunately, most New Year’s resolutions end in...
Crafting a website is not an isolated practice that merely revolves around visual design and web development—it also encapsulates other fields such as SEO, digital strategy, user experience, and content creation. It is the overlap of these various fields of expertise...
