All marketing efforts are not created equal. In today’s landscape consumers are exposed to an overwhelming amount of marketing messages. Estimates vary depending on where you live, how much media you consume, and the amount of time you spend online, but you could be...
Many marketers and business owners bemoan SEO because they think of it as a thing to be conquered or a power play from Google that doesn’t tell you how to beat it. This perception and perspective leads many people to think SEO is a game to be manipulated. Then,...
Illustrated marketing technology stacks on behalf of client BraunAbility and for the Element Three internal team were also named finalists for the 2019 MarTech Stackies Awards. INDIANAPOLIS (April 4, 2019) – Element Three, a full-service marketing agency that works...
When you’re trying to figure out how to convince your boss that you need a new marketing agency, you may go through a few phases. First, there’s the “this is so obvious” stage. As someone who’s immersed in the work, it’s so clear to you that a more expert partner—or...
We live in a world filled with communications channels. From the moment we wake up to the moment our head hits the pillow at night, we’re bombarded with phone calls, texts, emails, and advertisements. When we’re at work, we’re faced with decisions about how we should...
What do you do when you receive an email that is completely irrelevant to you? Do you ignore it? Delete it? Maybe even go as far as to unsubscribe completely? Ultimately, when a company sends you an email that you don’t care about in the slightest, you feel that your...
Back in 2012, E3 President Tiffany Sauder wrote a small blog post about a simple strategic structure that is perhaps more relevant today than ever. Why? In this world of a million possible tactics, it’s easy to get caught up in the hype and forget the fundamentals....
Back in 2012, E3 President Tiffany Sauder wrote a small blog post about a simple strategic structure that is perhaps more relevant today than ever. Why? In this world of a million possible tactics, it’s easy to get caught up in the hype and forget the fundamentals....
From increasing brand visibility to generating leads, paid media has become a go-to for many marketers. The results are exciting. There are tons of targeting options to find the perfect audience. And traffic comes pouring into your website. So, what could go wrong?...
When businesses bring us in to help with their marketing, sometimes their expectations don’t match reality. They think we’ll simply come in and talk to their marketing department about what they do now, then go off and think for a while before coming back a few months...
