In a previous SEO post, I talked about how my search mantra is to “Play well with others.” The binding concept is that participating fairly in the greater ecosystem of the internet will bode well for our SEO efforts—not gaming the system or trying to exploit the...
LinkedIn is for business. Facebook is for fun. Both are people-based marketing opportunities to reach your audience. So as a B2B marketer, which do you choose? Your first thought may be to jump on LinkedIn for marketing to prospects (after all, it is the platform for...
LinkedIn is for business. Facebook is for fun. Both are people-based marketing opportunities to reach your audience. So as a B2B marketer, which do you choose? Your first thought may be to jump on LinkedIn for marketing to prospects (after all, it is the platform for...
With massive amounts of content competing for incremental moments of our time, it’s easy for an ad to get lost in the shuffle. Incorporating motion has become a great way for marketers to visually separate themselves from the pack. The ability to use mediums like...
In an age of media overload, brands can get lost in the crowd. When was the last time you were really captivated by an email? What elements of that email captured you? The CTA, brand, design, a contest, or maybe price? The more we’re bombarded with digital marketing,...
Many people today confuse a rebrand with a brand refresh, but ultimately they serve two very different purposes and are approached completely differently. When a company decides to go through the extensive rebranding process, that typically means their current image...
Raise your hand if you have ever had to say “That is not what I meant to send!” after finishing up an email. Email is a great tool that eliminates a lot of normal barriers to communication, such as interruption, appearance, volume, body language, and tone....
Pop quiz: What advertising method can be targeted, segmented, personalized, automated, and tracked, and has a 5% average response rate? A. Social Media B. Programmatic C. PPC D. Email E. Direct Mail F. Outdoor, Radio, and TV If you’re paying attention to the title of...
I have never understood the age-old marketing philosophical debate of which is more important: brand or demand generation. To me, the answer seems simple—the most successful companies value both. And I’m not saying that to avoid picking a side. I’m saying it because...
Guys. I’m the data and tech guy. I do webinars about new martech platforms. I write all about how to integrate and vet new technology. Digital marketing isn’t just my wheelhouse, I AM DIGITAL MARKETING. And yet, prepare to be startled… Traditional marketing...
