When will it end? We’re months deep into this COVID-19 pandemic, yet uncertainty continues to plague American society. Companies large and small are navigating the complexities of returning employees to the office as states strive to open up—and we’re required to wear...
Smart marketers know how important brand is. It goes so much deeper than a logo and color scheme, it’s the thing that makes what you’re trying to tell people resonate with them, and allows them to connect with your business. But an organization with a healthy approach...
The general consensus when talking with business leaders and event organizers is that business conferences will not return to their past full size and scope until, at the earliest, the middle of 2021. I’ve heard talk that fall of next year is more likely. While...
If you’ve ever run an event on behalf of your organization before, you probably have a pretty good idea of what works and what doesn’t. There’s something of a rubric of the things you need, the things you can have if your budget allows, and the things you know you...
With many businesses now putting in-person events on hold until 2021, virtual events are going to be a mainstay for the foreseeable future. And if our bets are correct, they are going to stick around well after in-person events make their return. For many of you, this...
From Zoom weddings to online conferences, the world is looking to virtual events to “gather” together safely. But even as social distancing restrictions relax and things start to feel a bit more normal, virtual events are here to stay—and will continue to play an...
If you’re in marketing, there’s a pretty good chance that you’ve been involved in at least one event in your career. And whether you’ve mostly done trade shows or conferences or even just a networking event here or there, the chances are pretty good that you didn’t...
We’ve been living through an unprecedented experiment about the nature of work—how it gets done, when it gets done, and where it gets done—as millions of Americans have spent months working from home as part of the safety protocols for COVID-19. Now, as social...
Across the board, in-person business events have been cancelled for all of 2020, and we are already seeing many companies making the decision to not revisit in-person events until the fall of 2021. Additionally, whereas before the COVID-19 pandemic companies and sales...
Web design is no longer the Wild West like it was back in the early 2000s. Long gone are the days of non-ADA compliant websites and non-mobile responsive websites—hopefully, at least. In 2020, web design is driven by search engine algorithms and functionality. If...
