Price promotions are one of the most commonly deployed tactics in marketing. Whether it’s a seasonal sale, a retailer-led markdown, or a brand-driven push to “move the month,” promotions are often seen as a fast way to drive volume and make an impact. But while...
Annual budget planning is coming up—if you’re not already in the thick of it now—and somewhere in your budget spreadsheet is a line item for events. Maybe you’ve increased it by 5% from last year. Maybe you’ve allocated roughly the same amount to the...
Manufacturers often view marketing as the “announcement team” — brought in to promote a new product launch but too often absent from the rest of the customer relationship. This creates a fragmented customer experience where OEMs generate initial interest...
In the RV, marine, and commercial vehicle markets, it’s common for OEMs to create space for product brands to take center stage. Product brands are often the shiny new toy and have a story all their own. But here’s the thing: while product brands shine at point of...
As AI search tools like Claude, ChatGPT, Google Gemini, and Perplexity continue to transform the digital landscape, many brands are understandably concerned about the impact on their paid search campaigns. The question on everyone’s mind: How do we maintain...
Why Speed Isn’t Always the Answer Uh oh. It happened again. We bought the new software designed to fix all of our problems—from lead distribution to nurture and more. We put a quick plan into place, had a small team implement it, then launched. Why isn’t it...
CARMEL, Ind. (March 2025) — Element Three, a full-service marketing agency that serves businesses with a distributed sales model, announced today that Steven Hileman has joined the firm as Vice President of Client Solutions. With nearly two decades of experience in...
It was a major blow. One of the largest US agricultural manufacturers had just lost one of their top-performing dealer groups to a competitor. The dealers had strong sales numbers. The margin structure worked. The product line was solid. But when the head of the...
INDIANAPOLIS, February 18, 2025 – Element Three, a marketing agency specializing in manufacturers and dealer groups in the outdoor recreation and commercial vehicle industries, today announced the appointment of Kyler Mason as Chief Executive Officer. Mason succeeds...
The Pressure to Level Up Your Co-op Ever get that uneasy feeling when you look at your co-op line item and think, “We should be doing more with this”? Maybe your CFO is asking how this money actually moves the needle, or your dealers are grumbling that the funds...
