Your next customer just spent an hour researching motorhomes. They compared three brands. They evaluated floor plans, chassis types, and warranty coverage. They asked follow-up questions about towing capacity, long-term reliability, and which models hold their resale...
In previous articles, we’ve explored how the gap between marketing and sales kills conversion in extended sales cycles, and how building communication ecosystems can maintain prospect momentum throughout the journey. But there’s a critical piece...
Why most B2B2X OEMs market product over brand—and why that’s an issue In most B2B2C industries, the product leads the sale over the brand. There is certainly rationale as to why we got here—when we measure sales data we don’t just look at overall number, we look at...
The commercial vehicle industry operates in a uniquely messy marketing environment. You’re not selling directly to end consumers, and you’re not selling in simple B2B fashion either. Instead, you’re navigating the business-to-business-to-business...
Element Three, a marketing agency specializing in helping manufacturers and dealer-distributed brands, today announced the hiring of Charlie May as Director of Data Science and Analytics. May brings more than 15 years of experience integrating marketing, analytics,...
Why OEMs who start the story sooner build momentum that lasts longer. When B2B2C manufacturers unveil a new product or model year, it represents years of investment. Engineering, design, supply chain coordination, and dealer planning all converge in one moment: the...
Every extended sales cycle contains a hidden vulnerability: the handoff between marketing and sales. In dealer-distributed manufacturing, purchase decisions can stretch 6-18 months. That’s a gap that does more than “leak revenue.” It can undermine the very business...
We’ve Been Living in AI Hype for Years The following is a true story with a fake name. It happened just a few months ago. Susie’s campaign was crushing it on conversions. The dashboard was green, CPAs and CPMs were down, and leads were up. The media buyer was...
While retail automotive OEMs have spent decades perfecting sophisticated co-op and dealer marketing programs, the commercial vehicle space hasn’t built the infrastructure their dealers desperately need. It’s a competitive blind spot. The kind that leaves...
INDIANAPOLIS, IN – July 23, 2025 — Element Three, a leading Carmel-based marketing agency, proudly announces that its owner and Founder, Tiffany Sauder, has been named to the 2025 Indiana 250, an annual listing published by IBJ Media recognizing the state’s most...
