When it comes to launching a new product, many OEMs and dealers focus on the big day itself—the moment the product officially hits the market. But Cade Jones, Marketing Strategist at Element Three, shares why this approach can miss the mark. Launching a product...
More than a Moment When launching new products, we see many manufacturers utilize marketing strictly as the “announcement team,” brought in to tell the world about a new product through creative assets. But this narrow view misses an important truth that...
Launching a new product is thrilling, but it takes more than a big reveal to make a lasting impact. An effective product launch strategy starts well before the debut and extends far beyond it. What’s it take? Smart storytelling, strategic visuals, and continuous...
As technology continues to shape the way we do business, the relationship between OEMs and dealers has become increasingly reliant on integrated customer relationship management (CRM) systems. With dealers using more advanced CRM platforms, the need to connect these...
Strong Brands Build Better Demand—for Both OEMs and Dealers For manufacturers who often partner with their dealer networks for marketing and sales efforts, there’s an all-too-familiar tune: “More leads. More quality leads.” Thus it’s no surprise when we hear OEM...
As the landscape of inventory management evolves, both OEMs and dealers are realizing the importance of a strong asset library. Managing distressed stock and moving inventory efficiently is no longer just about having the right products—it’s about using data...
Have you ever noticed that some manufacturing companies continuously stand out as the envy of the industry, the market and your sales team, while others haven’t been noticed much at all since that one decades-old product innovation? What you’re seeing is the...
As a senior leader in the world of manufacturing through a distributed sales channel, you’re familiar with the complex relationship between OEMs and dealers. When in sync, this partnership can be incredibly effective. However, misalignment can lead to...
Boots on the Ground What do your distribution partners value most in their sales operations? In our experience, it’s customer foot traffic above all else. Digital leads, phone calls, website visits — they’re all valid means of providing value to your dealers. But if...
A tale of two co-op programs Co-op programs are often seen as a necessary evil for manufacturers, and can be complex to say the least. If you’re reading this and have a hand in shaping or managing your organization’s co-op program, you’ve got your work cut out...
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