Keeping fresh content coming on a regular basis is obviously an important part of your online marketing process. But you can’t just throw anything out there and expect it to perform, whether your most important metrics are based around traffic or conversions. You need...
I’m a born and bred creative. I grew up drawing, singing, writing songs, making up stories, and playing music at our family reunion talent show. I came up in the advertising world as a writer, and have collaborated with art directors, videographers, other writers,...
The uncertainty that comes from lack of knowledge rears its head when there is an element of something you’re buying you don’t understand. This happens in sales conversations at Element Three all the time. People ask us questions, and it is normal for these questions...
Rebranding can be a long and arduous process. You put all that hard work into the research, definition, and creation of your brand—you don’t want all that to go to waste, do you? I didn’t think so. That’s essentially what happens when you just shove your brand out...
When you’re monitoring typical marketing metrics—data such as website traffic volume and engagement—you may be inclined to expect those leading indicators to warrant increased pipeline activities with more leads, MQLs, etc. However, increased energy behind...
Many business and marketing leaders make the mistake of taking a “Field of Dreams” approach to their website. Build it, and they will come…forever. While some understand this to simply be a pipe dream, fewer understand how to create an environment in which they...
There are many companies who onboard new hires remotely all the time, because their company is geographically diverse and their employees work from home. But for companies like us, the real conversation is how to successfully shift from a culture where most of the...
Design matters. It should not come as a surprise that to marketers, design matters a lot. But what constitutes good design? Bad design? The answers to those questions vary widely from circle to circle, but there are certain principles and rules that good design either...
If I was going to come up with a tagline for brand architecture, it would be something like “sell more things to more people.” That’s how important it is. Brand architecture definition is an activity that generally takes place as a part of the process of branding, but...
Technology is meant to make consumer experiences better at scale. Please note: I didn’t say customer experiences, or leads or SQLs or MQLs. I said consumer. The moment you forget that there’s a human being with multitudes of choices on the other side of that contact...
