The Element Three Blog

You can’t write what you don’t know. So the content on our blog comes from marketing experts with first-hand experience in everything from digital advertising to brand evolutions and beyond. That means it’s not only helpful, but actionable. Dig in.

The 5 Biggest Brand Fails of 2017

The 5 Biggest Brand Fails of 2017

Brand
by Thomas Wachtel
Element Three Listed as Largest Full-Service Agency in Indianapolis by the Indianapolis Business Journal

Element Three Listed as Largest Full-Service Agency in Indianapolis by the Indianapolis Business Journal

News
by Element Three
[Interview] CMO Turned VC Investor Tim Kopp on Why Work-Life Balance is Dead

[Interview] CMO Turned VC Investor Tim Kopp on Why Work-Life Balance is Dead

Leadership
by Tiffany Sauder
Tag Smarter, Not Harder: How to Use Google Tag Manager to Its Fullest Potential

Tag Smarter, Not Harder: How to Use Google Tag Manager to Its Fullest Potential

Digital
by Andy Stuckey
[Interview] CMO Turned VC Investor Tim Kopp on How to Balance Brand and Demand Generation

[Interview] CMO Turned VC Investor Tim Kopp on How to Balance Brand and Demand Generation

Leadership, Strategy
by Tiffany Sauder
[Interview] CMO Turned VC Investor Tim Kopp on the Impact of Employer Branding

[Interview] CMO Turned VC Investor Tim Kopp on the Impact of Employer Branding

Brand, Leadership
by Tiffany Sauder
Email Marketing Strategy: 4 Ways to Segment Your Users

Email Marketing Strategy: 4 Ways to Segment Your Users

Digital
by Lynsey Johnson
[Interview] CMO Turned VC Investor Tim Kopp on the Job of a Leader

[Interview] CMO Turned VC Investor Tim Kopp on the Job of a Leader

Leadership
by Tiffany Sauder
In the War for Talent, Curating Content is Critical for Recruitment Success

In the War for Talent, Curating Content is Critical for Recruitment Success

Leadership
by Jessica Stephenson
Why Changing Marketplaces Require Ongoing Brand Evolution

Why Changing Marketplaces Require Ongoing Brand Evolution

Brand
by Theresa Behrens Goodall
4 Places to Find UX Data When User Research Isn’t an Option

4 Places to Find UX Data When User Research Isn’t an Option

Digital
by Element Three
How Automation and Better Tech are Preparing Businesses for the Future of Work

How Automation and Better Tech are Preparing Businesses for the Future of Work

Leadership, Technology
by Kelli Blystone
3 Employee Engagement Trends in Multigenerational Organizations

3 Employee Engagement Trends in Multigenerational Organizations

Leadership
by
Why 12-month Marketing Plans are Dead

Why 12-month Marketing Plans are Dead

Strategy
by Aaron Harrison
Why User Intent Is the Most Important Predictor of Content Marketing Success

Why User Intent Is the Most Important Predictor of Content Marketing Success

Digital
by Mitch Causey
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