Why You Win
An Element Three Podcast
About the Show
Why You Win, hosted by Kyler Mason and John Gough, asks the foremost leaders in the world of dealer-model manufacturing to share where they are placing bets and making hard choices that put their businesses in a better position to win.
Listeners have the chance to hear from chief executives, sales leaders, and heads of marketing about how they have built lasting relationships with dealers, launched new products successfully, and established lasting brands.
FEATURING GUESTS FROM:
Your Hosts
Kyler Mason
Kyler is the CEO of Element Three. He works closely with executive teams, sales, and marketing leadership to clarify strategy, align marketing and sales, and make smarter bets about where to invest for growth.
On Why You Win, Kyler focuses conversations with leaders on navigating pivotal moments in their businesses—unpacking the decisions, tradeoffs, and strategies that shape outcomes in B2B2X organizations.
John Gough
John is a Senior Vice President at Element Three, where he works directly with manufacturers and dealer organizations to design and scale programs that drive performance across complex sales ecosystems. His experience spans dealer strategy, co-op and incentive programs, and aligning OEM goals with on-the-ground dealer realities.
On Why You Win, John brings a practical, operator’s lens to conversations with B2B leaders—focusing on how strong dealer networks, clear strategy, and disciplined execution translate into real market advantage.
Episodes
Tim Wieland of Bosch in North America
Bradley Adams of Honda
Carl Blackwell
Robb and Dante Young of Young Boats
Steve Tam of ACT Research
Inside Marine’s Retail Ecosystem with Freya Olsen
How Great Dane Built a Network Lasting Generations with Noah Thomas
Scaling a Global Marine Franchise Network with Cecil Cohn
Pioneering B2B Brand Strategy at Ford Pro with Iain Lanivich
Rethinking Fleet Upfitting with Adam Keane
Redefining Dealer Experience in the Motorcycle Industry with Chris Peterman
