Why You Win
An Element Three Podcast
About the Show
Why You Win, hosted by Kyler Mason and John Gough, asks the foremost leaders in the world of dealer-model manufacturing to share where they are placing bets and making hard choices that put their businesses in a better position to win.
Listeners have the chance to hear from chief executives, sales leaders, and heads of marketing about how they have built lasting relationships with dealers, launched new products successfully, and established lasting brands.
FEATURING GUESTS FROM:
Your Hosts
Kyler Mason
Kyler is the CEO of Element Three. He works closely with executive teams, sales, and marketing leadership to clarify strategy, align marketing and sales, and make smarter bets about where to invest for growth.
On Why You Win, Kyler focuses conversations with leaders on navigating pivotal moments in their businesses—unpacking the decisions, tradeoffs, and strategies that shape outcomes in B2B2X organizations.
John Gough
John is a Senior Vice President at Element Three, where he works directly with manufacturers and dealer organizations to design and scale programs that drive performance across complex sales ecosystems. His experience spans dealer strategy, co-op and incentive programs, and aligning OEM goals with on-the-ground dealer realities.
On Why You Win, John brings a practical, operator’s lens to conversations with B2B leaders—focusing on how strong dealer networks, clear strategy, and disciplined execution translate into real market advantage.
Episodes
Growing Ridership in Motorcycling with Ron Luttrell
Scaling the Future of E-Moto with Garrett Johnson
Leading Through Crisis and Transformation with Britton Smith
How Winnebago is Rethinking Dealer Programs with Luke Stoker and Mike Alleva
Blending Data and Relationships to Drive Dealer Success with Matt Jackson of Godfrey Marine
Building Technology that Connects the Commercial Vehicle Ecosystem with Kathryn Schifferle
Guiding Ford’s Vision for the Next Decade with Adam Wint
An Inside Look at Model 1’s Expansion with T.J. Matijevich
How Storytelling Drives Brand Growth at Legend with Brendan Church
Lippert’s Journey from Family-Owned to Industry Leader with Jarod Lippert
Building the Future of Sustainable Fleets with Ben Hartford from Pritchard EV
