Here is what you find when you google “constructive criticism”: Constructive criticism is the process of offering valid and well-reasoned opinions about the work of others, usually involving both positive and negative comments, in a friendly manner rather than an...
Starting a brand-new marketing campaign is exciting. It’s also anxiety-inducing. Before a single prospect sees an ad, you will already have invested loads of time and energy and money into it, and while the potential benefits are huge, the risks can be too. Wouldn’t...
If you’ve been paying attention to the changes in the ways that digital marketers are using data over the past year and a half or so, you’ve likely been exposed to a new term: zero-party data. As third-party cookies have gone by the wayside and updates to operating...
“Do you have any examples of work in our industry? Anything you can share about a company just like us?” I hear this question in sales conversations so often that it kind of makes me smile to hear it. It almost always happens right after we discuss how unique the...
Well-defined brands can greatly benefit from a style guide, especially when it comes to developing a new website or creating concepts for a campaign that has the goal of standing out from what viewers and customers are used to seeing. If you think about some of the...
“Transparency” has been a business discussion topic for so long that it is no longer considered just a buzzword. Transparency has evolved into a “permission to play” value that any successful company must embrace and understand. We’ve written about the...
Creativity excites the mind by kindling our curiosity and taking us to unexpected places. And it’s always been at the heart of business. Why? Because the brands that grab us on an emotional level are the creative brands with a unique, compelling identity. A company...
We’re living through a period of great uncertainty where you’re likely paying close attention to the performance of your business. But what about your brand: how is it being perceived by your customers, your employees, and the world at large? Your brand is your...
Every engagement with Element Three encompasses a scorecard. For our team, the scorecard operates as a way to evaluate whether the story we are telling and the strategy we are deploying is working well, poorly, or somewhere between. However, one of the most common...
Before spending lots of money on something, it’s advisable to make sure you’re spending it on the right thing. Even when you’ve identified the pain points properly, sometimes the same pains can match up with multiple solutions. That’s part of the reason why it’s...
