The Element Three Blog

You can’t write what you don’t know. So the content on our blog comes from marketing experts with first-hand experience in everything from digital advertising to brand evolutions and beyond. That means it’s not only helpful, but actionable. Dig in.

Tactical Thursday: Decommoditize Your Brand

by
Is Your Brand Lying to Itself?

Is Your Brand Lying to Itself?

by Byron Elliott

Did REI Just Kill Black Friday?

by Thomas Wachtel
This Is Who We Are: Behind the Scenes of Our Rebrand

This Is Who We Are: Behind the Scenes of Our Rebrand

by Mollie Kuramoto

Finding a Pattern for Brand Building [Feat. Polina Osherov]

by Derek Smith

TEDx Indianapolis: Top 12 Marketing Takeaways [RECAP]

by Element Three

Guide Your Clients to Safety Using the Right Choice [VIDEO]

by Thomas Wachtel

Effective B2B Social Builds a Brand and Drives Sales

by Derek Smith
The Three Principles You Must Follow in Your Team’s Creative Process [VIDEO]

The Three Principles You Must Follow in Your Team’s Creative Process [VIDEO]

by Thomas Wachtel

3 Not-So-Secret “Secrets” about Talent Optimization

by Karen Seketa

Your First Idea Isn’t Going to be Your Best Idea [Video]

by Thomas Wachtel

Culture Makes a Workplace Great — or Intolerable [Video]

by Thomas Wachtel
Luke Sullivan’s Rules for Creating Tension in Your Advertising

Luke Sullivan’s Rules for Creating Tension in Your Advertising

by Element Three

[fuse] Sessions Creative Series Features DKNG

by Element Three
How Johnny Cupcakes Built His Brand

How Johnny Cupcakes Built His Brand

by Derek Smith

Adidas’ Monster Offer to James Harden: Worth It?

by Thomas Wachtel
Executing a Multi-Channel Marketing Campaign [Video Transcript]

Executing a Multi-Channel Marketing Campaign [Video Transcript]

by Derek Smith

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