Why You Win
An Element Three Podcast
About the Show
Why You Win, hosted by Kyler Mason and John Gough, asks the foremost leaders in the world of dealer-model manufacturing to share where they are placing bets and making hard choices that put their businesses in a better position to win.
Listeners have the chance to hear from chief executives, sales leaders, and heads of marketing about how they have built lasting relationships with dealers, launched new products successfully, and established lasting brands.
FEATURING GUESTS FROM:
Your Hosts
Kyler Mason
Kyler is the CEO of Element Three. He works closely with executive teams, sales, and marketing leadership to clarify strategy, align marketing and sales, and make smarter bets about where to invest for growth.
On Why You Win, Kyler focuses conversations with leaders on navigating pivotal moments in their businesses—unpacking the decisions, tradeoffs, and strategies that shape outcomes in B2B2X organizations.
John Gough
John is a Senior Vice President at Element Three, where he works directly with manufacturers and dealer organizations to design and scale programs that drive performance across complex sales ecosystems. His experience spans dealer strategy, co-op and incentive programs, and aligning OEM goals with on-the-ground dealer realities.
On Why You Win, John brings a practical, operator’s lens to conversations with B2B leaders—focusing on how strong dealer networks, clear strategy, and disciplined execution translate into real market advantage.
Episodes
Bridging 180 Years of Tradition and Modern Marketing at Case IH with Marisa Riley
Navigating the EV Revolution in Trucking at Workhorse with Kelly Kiger
Lessons from Winnebago’s Digital Transformation with Andrew Heddle
How REE Creates Powerful OEM-Dealer Partnerships with Mark Circo
How DECKED is Transforming Consumer Expectations with Wanda Rozwadowska
