Navigating the EV Revolution in Trucking at Workhorse with Kelly Kiger
Why You Win
This Episode
In this episode, Kyler and John sit down with Kelly Kiger, the VP of Commercial Vehicle Sales at Workhorse, to explore how to maintain a startup mentality in a rapidly evolving industry. As companies navigate the shift to electric vehicles (EVs), Kelly shares her firsthand experience of setting up dealer networks, transitioning traditional dealers to EV enthusiasts, and the unique challenges that come with this dual transformation.Â
Listen to learn valuable insights on balancing a lean startup environment while meeting industry standards and how geographic readiness across the U.S. can guide your sales strategy.
Sharing Expertise
What good is learning something if you don't pass it on? You can tap into what we know right now – from dealer programs to determining brand architecture – and you don't have to give us a thing.
Why Invest in Dealer Sales Enablement
Managing a Brand Voice and AI
