Lessons from Winnebago’s Digital Transformation with Andrew Heddle
Why You Win
This Episode
What do the iPhone and Winnebago have in common? The customer shows up demanding the brand.Â
In this episode, Kyler and John sit down with Andrew Heddle, the Director of Digital Marketing Transformation at Winnebago Industries, to unpack his career at Best Buy, how they transformed by diving into the mobile business, and what he has learned from their strategic risks and successes and applied to Winnebago.Â
Discover how understanding societal shifts, leveraging supply chain management, and aligning digital communication with customer needs can drive success in today’s fast-paced market. Andrew also shares insights into the RV industry, evolving digital marketing trends, and offers practical advice for companies navigating complex distribution channels.
Sharing Expertise
What good is learning something if you don't pass it on? You can tap into what we know right now – from dealer programs to determining brand architecture – and you don't have to give us a thing.
Why Invest in Dealer Sales Enablement
Managing a Brand Voice and AI
