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Generating Momentum for the Leader in Mobility

BraunAbility needed to reach prospects higher in the funnel. Here's how we helped increase brand awareness—and engagement.

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Using data to target the right audiences.

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When it comes to reaching the right audiences, targeting is key. So we went all out, focusing on those who could benefit most from BraunAbility’s products and meeting them where they browse, search, and hang out online.

The result was a full-fledged digital advertising campaign built across Facebook, Google, Bing, and publisher sites that their target audiences visit—and most importantly—trust. Each platform played a role in the holistic plan. And from interest-based targeting in Facebook to brand and non-brand search campaigns and beyond, we made sure to cover all the bases.

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