Selling value during a downturn isn't impossible—it's an art.
From technology to consumer goods to services and beyond, selling value—and, most likely, a higher-price product—during an economic downturn can be downright scary. But that doesn't mean it can't be done.
For our webinar, we welcomed sales expert Brian Kavicky back to the series to talk with Element Three CEO Tiffany Sauder about selling value in a resource-constrained, budget-tight environment. We cover approaches to take, fears and anxieties that bubble up, and how to get your head right to walk into sales conversations prepared, confident, and disciplined.
What you'll hear about.
- How to put yourself in the right state of mind
- How to approach the concept of value in sales conversations
- Debunking fears and anxiety around selling in a resource-constrained world
- The biggest mistakes people make when selling value
Scared Confident is a series of conversations on the pressure points that scare us enough to demand change in our lives, and what we learn about ourselves on the other side. It’s about overcoming paralyzing challenges in marketing, business, and life.
Your webinar speakers.
Tiffany Sauder, CEO at Element Three
Tiffany Sauder is the CEO of Element Three, a full-service marketing consultancy in Indianapolis. After taking over in 2006, she’s been named to IBJ’s 40 Under 40 list and transformed E3 from a small creative shop into one of the fastest-growing marketing consultancies in the Midwest. Tiffany is an active member of the Indiana chapter of Young Presidents Organization (YPO), and sits on the boards for Gibson Insurance, YPO Indiana, and Orr Fellowship.
Brian Kavicky, Senior VP and Owner at Lushin
A veteran on the Lushin team, Brian is a strong sales management consultant who connects with his clients using a direct—sometimes sarcastic—communication style. His favorite piece of advice: Stop doing that. He helps clients eliminate unproductive behaviors to make way for action that drives results. Brian thrives on the daily opportunity to positively impact people’s lives—both professional and personal.
In his sales management training, Brian aims to provide clarity for his clients. He wants people to learn what they need to do and gain the confidence to do it.