A Guide to Hiring Element Three
Everything you need to know about our sales process.
HIRING ELEMENT THREE
Why Read This Page?
By being here, you likely already know that we specialize in working with manufacturing organizations that sell through complex distribution networks. These companies hire us because we bring a fresh, outside perspective to their problems while drawing on extensive experience within their business model. In order to keep driving innovative solutions, we will occasionally also work outside of our industry expertise when our skill set is applicable. This most often happens in one of the following circumstances:
- Leadership change
- Merger and acquisition environments
- New product or market launches
- Capital influx
We do our best work when we are given a complex business challenge and asked to design and execute on a solution. This means you don’t need to know that you need a website, campaign strategy, or new brand before reaching out. We’re happy to unpack your challenge and identify the right solution with you, in real-time.
THE PROCESS
What to Expect During the Sale
Once you reach out to start a conversation, we’ll work together to answer the following questions:
Does your challenge and our expertise line up, and are we a good cultural match?
The work rarely fails because it is “too hard.” The work fails because the relationship breaks. On top of establishing that there is problem-solution fit, let’s make sure we all will enjoy the process of solving the challenges together.
What does success look like from working together? How will we measure it?
We want to understand the vision you have for when this work is complete. What will have changed for you? What will have changed for your business? The goal here is to ensure you have space to fully express what you need to happen in this engagement. Once we have that, we’ll talk through how we’ll measure progress toward that future
What resources (time, people, money) are needed to reach success?
This is where we discuss the logistics to achieve the defined goals. Our approach to establishing a budget is to understand the value of the outcome and work together to align on the right amount to invest to reach it. If you have a set budget, we’re happy to use that as a starting point, as well.
What is the process we will go through in the work?
We have established frameworks for executing work that will be customized for your environment and goals. At this step, we’ll take you through the process you’ll go through while working with our team and then discuss the steps for kicking off the work.
Sometimes we are able to answer those questions in a couple of meetings; sometimes it requires more extensive conversations. Typically, the more people within your organization care about the outcome of the work, the longer the process will take. It is important that those who have a stake in the output are part of the input. The focus is on getting to an informed decision in an easy, efficient manner.
The Client Experience
See what a decade-long relationship with Element Three looks like.
AREAS OF EXPERTISE
A Few of Our Specialties
We don’t love listing services. But we also know that sometimes, it’s helpful. Here’s what we do best:
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- Branding: brand strategy & positioning, architecture, brand activation, brand identity & narrative
- Strategic Consulting: problem identification and clarity, strategic session facilitation, project and creative briefs
- Creative Strategy & Execution: creative concepting, print and digital design, video execution
- Growth Acceleration: marketing strategy, marketing automation & technology, website development and custom development, lead and demand generation, campaign attribution
WHAT WE WOULDN’T HIRE US FOR
If you have already identified the specific goal for the work, have the plan in place to execute the work, and have confidence in determining when the output is good enough for your environment, you should look for a pure execution partner. We are not the right partner for pure production work.
Interested In Talking?
Fill out the form and we’ll be in touch.