40 Days. 15,000 tickets.
Indy Eleven needed to sell out its home opener on March 31, 2018. The team had moved from Carroll Stadium on the IUPUI campus to Lucas Oil Stadium, and joined a new league to boot. Add in a new coach and a roster filled with new players, and the team wanted to make a big splash on day one.
Element Three was tasked with creating a holistic marketing campaign from scratch—and helping sell 15,000 tickets to the opening match—in just 40 days. We also needed to understand Indy Eleven’s sales attribution and reporting as they transitioned between ticketing systems.
Galvanizing fans with a multi-channel campaign.
Digital Campaign Assets
- 10 Paid Social Campaigns (34 Ads, 239 Variations)
- 6 Paid Social Videos
- 10 Paid Search Ads
- 13 Emails
- 10+ Digital Display Ads
Traditional Campaign Assets
- Vehicle Wraps
- Kiosk Wraps
- Broadcast TV Spots
- Radio Spots
- Print Ads
A HUGE shoutout to Element Three for coordinating such an incredible production. Excellent work from a truly dynamic team!
Former Colts linebacker, Super Bowl Champion, and CEO of the Stacked Pickle
Coming through in the clutch.
E3 helped Indy Eleven turn their Lucas Oil debut into a resounding success, despite a weekend filled with Easter events, a Final Four game, Comic-Con, and Spring Break for local schools.
And that success for Indy Eleven extended beyond just ticket sales. We supplied creative that could be used for future marketing, and integrated their software systems so they could glean new insights from their data.