Launch with Excellence
Product Launch Strategies for Industry Leaders
Build interest and demand for your new products, with multi-phase campaign expertise and data-driven market entry.
16 Million Impressions
Generated for Motorized RV Product Launch
250 Thousand
Product-specific Website sessions
3 Months Early
To New Product’s First Year Sales Goal
Built for Real-world Success
In today’s competitive market, a successful product launch can mean the difference between market leadership and missed opportunities. Our battle-tested playbook has helped leading OEMs and their dealer networks successfully introduce new products to market, driving awareness, preference, and sales from day one.
- Agile Approach: Adaptable strategies that evolve with your product development timeline
- Proven Results: Track record of successful launches in the commercial vehicle and outdoor recreation space
- Comprehensive Support: From teaser campaigns to evergreen marketing
- Dealer Network Integration: Seamless coordination between OEM and dealer marketing efforts
Ready to revamp your product launch approach?
The Four Phases of an Excellent Product Launch
Success in new product launches comes down to balancing momentum with precision timing. Our four-phase approach, refined through years of OEM launches, creates predictable results while protecting your core business performance.
Builds market anticipation while giving your dealer network time to prepare for launch success.
- Generate pre-launch buzz
- Build anticipation
- Capture early interest
Transforms market interest into product preference through feature reveals and compelling demonstrations.
- Showcase product features
- Build market differentiation
- Generate qualified leads
Coordinates dealers, marketing, and sales efforts to convert built-up demand into market success.
- Convert interest to sales
- Support dealer networks
- Drive showroom traffic
Scale successful strategies while protecting long-term market position and dealer relationships.
- Sustain market momentum
- Scale proven tactics
- Support dealer success
Shoutout to Element Three. This is setting a template for how we’ll launch products.
Driving Brand Preference and Demand
Launch Support That Matches Your Needs
Every product launch has unique requirements. Whether you’re introducing a flagship model or refreshing an existing line, we offer flexible engagement options that align with your internal capabilities and goals.
1
Full Program Management
Perfect for major launches where you need a complete external team to manage every detail. We become an extension of your marketing department, supporting everything from strategy to dealer support while your team maintains focus on core business objectives.
- Complete launch execution across all four phases
- Comprehensive dealer support
- Support for major product launches or refreshes
2
Strategic Support & Consultation
Built for organizations with strong internal teams that need expert guidance and proven tools. We provide the framework and critical assets, empowering your team to execute confidently.
- Launch planning and tools
- Execution by your internal team
- Great for developed teams that need expert help during a launch
3
Custom Launch Support
Sometimes you need something in between. Our custom solutions let you select specific areas of support, whether that’s dealer network activation, creative development, or campaign management.
- Tailored to your needs
- Flexible resource allocation
- Scaled to your timeline
Not sure which level is right for you?
Schedule time with our team and we’ll work through the right approach for your next launch.
Multi-channel Approaches that Maximize Dealer & Market Impact
Our core launch framework is enhanced with specialized services that maximize impact and streamline execution. Choose the amplification services that match your needs:
Technology Integration
Streamline operations with integrated tech solutions:
- Dealer portal management
- Asset distribution platforms
- Lead routing and tracking
- Campaign performance dashboards
- CRM integration
Media & Lead Management
Turn media investment into qualified opportunities:
- Multi-channel media planning and buying
- Lead scoring and distribution
- Dealer attribution tracking
- Performance optimization
- Real-time ROI reporting
Event & Trade Show Support
Create consistent, high-impact experiences:
- Trade show strategy and execution
- Dealer open house support
- Product demonstration programs
- Event ROI tracking
- Lead capture and follow-up
Co-op Program Management
Maximize dealer participation and ROI through streamlined co-op programs:
- Digital asset distribution and customization
- Simplified claim processing and reporting
- Local market campaign optimization
- Dealer compliance monitoring
Planning and measuring your next product launch
Hear from Marketing Strategist Cade Jones on how to plan for each of the key phases of your product launch—and how to measure the success of your sales and marketing efforts.
Frequently Asked Questions About Our Product Launch Marketing Solution
We’ve answered some of the most common questions from OEMs and dealers about launching products.
How does Element Three support product launches?
Our approach to launching products is a comprehensive service designed to support OEMs through every phase of introducing a new product to market. From creative asset development to multi-channel marketing campaigns and dealer enablement, we provide end-to-end support to ensure your product makes a powerful, cohesive debut. Our solution covers everything needed to maximize brand impact, streamline dealer involvement, and generate high-quality leads that convert to sales.
How does this solution support my dealer network?
We understand that dealers play a critical role in a successful product launch. We equip your dealer network with training, customizable marketing assets, and on-the-ground event support, making it easy for them to promote your product confidently and effectively. Dealers receive everything from product sheets and branded materials to ride-and-drive event kits, ensuring they’re fully prepared to engage customers and drive sales.
What types of creative assets are included?
Our approach includes a wide range of creative assets tailored to maximize impact across channels. These assets typically include digital ads, social media graphics, videos, email templates, and in-dealer materials like brochures and product sheets. Each asset is crafted to align with your brand guidelines and tailored to communicate your product’s unique value, creating a consistent and compelling message at every customer touchpoint.
How is campaign performance tracked?
Performance tracking is a key part of our solution. We provide a centralized dashboard that gives you real-time insights into metrics like engagement rates, lead generation, and customer feedback. Our team also conducts regular performance reviews to optimize targeting, messaging, and ad placement. Post-launch, we provide a detailed report analyzing campaign results, highlighting areas of success, and identifying opportunities for future improvement.
How does Element Three ensure brand consistency across dealer networks?
Brand consistency is crucial, especially in a multi-dealer environment. When launching a product, we include brand-compliant templates, clear messaging frameworks, and a centralized asset portal that dealers can easily access. We also provide training to ensure that all marketing materials adhere to brand standards. This approach guarantees that every dealer campaign aligns with your overarching brand message, maintaining a cohesive customer experience across all regions.
"Whether It's a brand launch or a product launch, You get once chance to do it well."
There’s a lot at stake not only for your product, but your brand, when you are launching a new product. Our creative, digital, and brand experts walk through how to ensure you operate your next launch in a way that both creates brand consistency and moves units.
Maximizing Marketing Impact Across Key Industries
Our product launch solutions are purpose-built for industries with complex dealer networks. We have extensive experience helping OEMs across a variety of markets create co-op programs that resonate with dealers and customers alike.
Commercial Vehicles
Heavy Equipment
Powersports
Marine
RV
They took the time early on to get to know our business. When I entered the RV industry, it was about 30 years behind the automotive industry. That gap has significantly narrowed, and much of that is from our marketing with Element Three.
Insights for Co-marketing Success
Picking the Right Objectives and Metrics for The Product Launch Process
Why Technology Is Creating Competitive Advantage for Some OEMs and Dealers
The Value a Creative Asset Library Provides for OEMs and Dealers
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