Web & Technology
Let technology do the hard work for you.
Good creative speaks to your audiences, and sticks in their brains. So when they’re thinking about your industry, they’re thinking about you.
Ones, zeroes, and results.
Your brand isn’t just about how an audience perceives you, but about how they get to interact with you. A good user experience on your website matters—as does the right kind of technology to make your marketing work harder for you. Element Three utilizes a number of tools that can help streamline your processes and deliver an experience that gets them engaged.
Want to plug in?
ONLINE & TOP OF MIND
The Modern World
of Marketing
Working within the right marketing automation tool matters, and so does a clean interface on your brand’s website. Element Three can set you up with the right tool for your needs. If web is what you’re looking for, we handle the process from audit to site mapping through to launch and QA.
- Website Design and Development
- Content Management Systems (CMS)
- User Experience (UX) Optimization
- Technical Search Engine Optimization (SEO)
- Web Analytics and Reporting
- API Integration
- Lead Routing Software Integration
“The best way to describe it is that E3 has ‘batteries included’ and not ‘batteries sold separately.’ You care about our company and are willing to recommend the hard things to hear.”
– President, Furniture Manufacturer
“It is thrilling to think of the impact the core values, company story, org clarity and future branding evolution will have on the business once embedded. I am excited to see our partnership continue, and these benefits materialize!”
– Chief of Staff, Legal Tech company
successful examples
Faqs
How do you integrate OEM website platforms with dealer inventory management systems?
Modern manufacturing websites require sophisticated inventory integration. We develop custom API solutions that connect your corporate marketing platforms with dealer inventory systems in real-time. Our experience with complex distribution networks helps OEM clients create seamless digital experiences that accurately reflect product availability across their dealer network.
What's the best CMS platform for managing product launches across dealer networks?
Manufacturing CMS selection depends on distribution complexity. We implement scalable content management systems that handle multi-tier product rollouts and dealer communications. Our platform solutions include automated product update distribution, dealer-specific pricing management, and integrated inventory tracking across your distribution network.
How can OEMs improve dealer lead routing through website technology?
Effective dealer lead management requires sophisticated routing logic. Based on your dealer agreements and years of industry expertise, we develop custom lead distribution systems that consider territory boundaries, product specializations, and inventory availability. Our solutions integrate with major CRM platforms to ensure leads reach the right dealer while maintaining corporate visibility.
What are the best practices for technical SEO across OEM and dealer websites?
Manufacturing SEO strategy requires multi-location optimization. We implement technical SEO frameworks that improve both corporate and dealer website visibility. Our approach includes structured data for product catalogs, location-based search optimization, and dealer inventory integration that drives organic traffic at both national and local levels.
How do you handle product configurators for complex manufacturing distribution?
OEM product configurations need scalable options, depending on the organization’s readiness and product complexity. Some are just for users to explore product options, while others are fully featured configurator tools that connect with dealer inventory systems, pricing structures, and available trim packages. Our solutions help manufacturers showcase product customization while maintaining accurate availability across their distribution network.
What analytics should manufacturers track across corporate and dealer websites?
Distribution network analytics require multi-tier measurement. We implement comprehensive tracking systems that monitor corporate site performance, dealer engagement metrics, and end-user behavior. Our reporting solutions help OEM clients optimize their digital presence across their entire distribution ecosystem.
Report: Empowering Manufacturers
We practice what we preach. That’s why we’ve hosted and published market research to stay ahead of the curve when it comes to industry understanding. Download our report to unlock insights and uncover strategies for enhanced customer engagement.
Knowledge Should Be Shared
Selecting a CMS for Your Website
How to Handle the Content Needs of a New Website
What’s in an SEO Audit—and Do You Need One?
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