Performance Marketing
Get the results you expect from your marketing.
Stronger data means stronger marketing efforts—designed to perform to your expectations.
Don’t leave your marketing up to chance.
Results matter; both being able to tie your marketing efforts directly to sales—and seeing the numbers clearly. Element Three employs performance marketing to make certain the results you want are the results you get. From market research insights to local market assessments, we’re able to get as thorough as you need, to get the analytics, trends, and other data necessary to reach your goals.
Ready to perform?
GREATER EXPECTATIONS
Spotlight on Performance
From start to finish, Element Three Performance Marketing services are built around data. We use research insights from your industry, do our own digging, and target our campaigns to the audiences most likely to buy. We always have an eye on trends and competition, so we’re able to model our programs specifically to your needs.
- Marketing Automation & Personalization
- Lead Nurturing & Scoring
- Organic Search (SEO)
- Local Search
- Reputation Management
- Email Marketing
- Content Marketing
- Analytics and Reporting
“Weekly lead volume is more than 2x that of our last campaign—with less spend and no incentives or promos. That’s a slam dunk in my book. Thanks for your hard work!”
– Product Marketing Manager, Leading RV Brand
“We’ve really improved since 18 months ago. The ability to establish a baseline is a win.”
– PRESIDENT, COMMERCIAL VEHICLE COMPANY
successful examples
Faqs
What are the best KPIs for measuring OEM dealer performance marketing?
We create data-driven performance strategies that balance corporate and dealer metrics. Our integrated approach combines dealer-level KPIs like local lead generation with corporate metrics such as market share growth. Using advanced marketing automation and local search optimization, we help manufacturing clients like Airstream achieve both corporate objectives and dealer success metrics.
How do you track ROI for manufacturer co-op marketing programs?
Manufacturing co-op program success requires precise measurement. We implement multi-touch attribution models specifically designed for OEM-dealer relationships. Our analytics platform tracks the complete B2B2B or B2B2C customer journey through your dealer network, from initial brand awareness to final purchase, delivering clear ROI metrics for every marketing dollar invested.
What's the most effective dealer lead management system for manufacturers?
Manufacturing lead management requires specialized solutions. We implement enterprise-level lead scoring and distribution systems built for complex dealer networks. Our marketing automation platforms qualify leads based on buyer intent signals, ensure proper dealer territory alignment, and provide real-time performance dashboards for both OEMs and dealers.
How can OEMs improve dealer local search rankings and online reputation?
Local SEO success for dealer networks starts with a coordinated strategy. Our dealer location marketing services combine technical SEO optimization, local business listing management, and strategic review generation. We help manufacturing clients achieve consistent brand presence while improving each dealer’s local search visibility and online reputation scores.
What's the best way to segment marketing for different dealer types and product lines?
B2B2X audience segmentation for manufacturers requires sophisticated data modeling. We create detailed buyer personas based on dealer type, product line interest, and purchase behavior. Our marketing automation systems deliver personalized content journeys that maintain brand consistency while addressing specific dealer and customer segment needs.
Report: Empowering Manufacturers
We practice what we preach. That’s why we’ve hosted and published market research to stay ahead of the curve when it comes to industry understanding. Download our report to unlock insights and uncover strategies for enhanced customer engagement.
Knowledge Should Be Shared
How Lead Generation and Demand Generation Have to Work Together
The Biggest Advantages of Online Advertising
Methods of Evaluating and Measuring Brand Performance
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