Recreational Vehicles

Focused Marketing Solutions for the RV Industry

With Element Three’s extensive experience in RV marketing, we drive growth and efficiency for manufacturers and dealerships alike.

Navigating the Complex Landscape of Recreational Vehicles

Managing the seasonal fluctuations in RV sales requires agile marketing strategies that capitalize on consumer interest during peak times. Element Three has spent decades helping many of the leaders in the RV industry—and their dealers—solve problems just like this. From launching entirely new units to building marketing plans that help dealerships turn more inventory, to designing co-op programs that help create a consistent brand experience across your entire sales channel—we’re a full-service agency that can help you stand out in a crowded industry.

Tailored Solutions for the Recreational vehicle Value Chain

Our comprehensive OEM-level strategies address unique market dynamics—from product launches to dealer expansion initiatives that drive foot traffic and sales.

  • Brand architecture
  • Product branding
  • Product launch strategies
  • Paid media management
  • Dealer expansion strategies
  • Marketing impact data and analysis

As the boots on the ground, dealers have unique needs—and a unique position that puts them in the thick of sales. Our strategies help drive high-potential customers onto lots.

  • Co-op & dealer marketing programs
  • Local marketing activation
  • Inventory movement campaigns
  • Lead & technology management
  • After-market service marketing

RV MARKETING SERVICES

Comprehensive B2B2C Marketing Services

Element Three offers complete, end-to-end marketing services for recreational vehicles, from research to sales enablement, and everything from digital marketing to dealer training and event marketing.

  • Market Research and Analysis
  • Brand Strategy and Positioning
  • Advertising & Creative
  • Digital Marketing and Lead Generation
  • Channel Partner Enablement
  • Content Marketing for Technical Products
  • Trade Show and Event Marketing
  • Sales Enablement Tools

EXPERTS IN ALL CLASSES

Specializing in Recreational Vehicles

Your RVs are loaded with genius-level engineering and well-thought-out design to make these homes-on-wheels as innovative as they are comfortable. Our deep-rooted expertise in the RV community enables us to create campaigns that resonate with adventure-seeking customers and maximize your sales potential.

  • Coaches
  • Pull-Behinds
  • Travel Trailers
  • Class A
  • Class C

Driving Success Across the Recreational Vehicle Sector

Successful Examples

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Case Study

A Decade of Newmar and Element Three

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Case Study

Creating OEM and Dealer Clarity
in Airstream's Co-op Program

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Case Study

Establishing a New Product Launch
Process for Newmar

 
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Weekly lead volume is more than 2x that of [our last campaign]—with less spend and no incentives or promos. That’s a slam dunk in my book. Thanks for your hard work!

– Product Marketing Manager, Leading Travel Trailer Manufacturer

They took the time early on to get to know our business. When I entered the RV industry, it was about 30 years behind the automotive industry. That gap has significantly narrowed, and much of that is from our marketing with Element Three.

– Former VP of Sales, Newmar

Insights for Recreational Vehicle Marketing Leaders

How Foot Traffic Data Can Help Inform OEM and Dealer Marketing Decisions

How Foot Traffic Data Can Help Inform OEM and Dealer Marketing Decisions

Driving Increased Customer Lifetime Value Through Repurchasing Analysis

Driving Increased Customer Lifetime Value Through Repurchasing Analysis

Lessons from Winnebago’s Digital Transformation with Andrew Heddle

Lessons from Winnebago’s Digital Transformation with Andrew Heddle

Ready to Drive Sales and
Innovation in the RV Market?

Report: Empowering Manufacturers

We practice what we preach. That’s why we’ve hosted and published market research to stay ahead of the curve when it comes to industry understanding. Download our report to unlock insights and uncover strategies for enhanced customer engagement.

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