Hit enter to search or ESC to close

Creating a Manufacturer / Dealership Lead Distribution System

Sometimes, the best solutions are handmade. See how we used technology to drive impact for the luxury RV manufacturer.

manufacturer working at a station

Scoring leads and nurturing them down the funnel.

In the past, dealers struggled with knowing the specific quality of the leads they received. To fix the issue, we built a system that integrates with HubSpot and passes along a customer lead score based on their online activity—what they download, which pages they visit, and how often they go to the site.

Additionally, our lead nurturing system in HubSpot not only scores consumers, but keeps them engaged and moving down the funnel through automated email campaigns. For this to be effective, consumer research and buying habits informed content throughout the campaign that encouraged users to learn more about Newmar’s products and brand.

 

Related case studies.

Two Girls Laughing on Boston Whaler Boat

One Media Platform Switch. 499% More Leads.

Proactively finding ways to broaden the reach of Boston Whaler’s digital advertising campaigns. Learn more.

Vertica by the Hour Campaign Across Three iPhones

Generating Major Buzz for Vertica by the Hour

How we helped Vertica build a multi-channel paid media campaign to increase awareness and education in the market. Learn more.

Airstream Facebook Ads on iPhone

A River of Leads for Airstream: Driving Action with HubSpot and Facebook

How we helped Airstream launch a creative campaign that generated leads and seamlessly connected platform to platform. Learn more.