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Creating a Manufacturer / Dealership Lead Distribution System

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Scoring leads and nurturing them down the funnel.

In the past, dealers struggled with knowing the specific quality of the leads they received. To fix the issue, we built a system that integrates with HubSpot and passes along a customer lead score based on their online activity—what they download, which pages they visit, and how often they go to the site.

Additionally, our lead nurturing system in HubSpot not only scores consumers, but keeps them engaged and moving down the funnel through automated email campaigns. For this to be effective, consumer research and buying habits informed content throughout the campaign that encouraged users to learn more about Newmar’s products and brand.


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