How a global family business transformed their brand to match their accelerated growth

Telamon

Helping a telecommunications and industrial solutions business tell their story

When Telamon came to Element Three, they were at an inflection point of growth, ready to clarify their position in the market. The company that started as a telecommunications infrastructure and engineering company had grown into something much bigger. Telamon matured as a telecom systems provider for both enterprise clients and carriers alike and expanded into wire harness solutions for automotive safety systems and household appliances. But their brand hadn’t quite kept up with who they’d become. They needed to tell a new story—one that could showcase their evolution while staying true to their roots as a family business.

Years in Business

Locations Globally

THE CHALLENGE

Bridging growth and identity

Telamon was in an exciting phase of growth, expanding into new industries and business segments with a clear path to doubling in size within three years. To fully seize this opportunity, they recognized the need to:

Establish a unified Telamon story that reflected their evolving, multifaceted business
Ensure internal teams had a shared understanding of how different business units connected
Increase brand awareness in new markets to showcase their capabilities
Attract top talent in a competitive market

Telamon had built a solid reputation in telecommunications, and smart business moves had led them into new industries like automotive and appliance wire harnesses. But when you looked at their brand, you didn’t see the full picture of their scope and scale. This made it tough to win big contracts in their newer markets.

THE SOLUTION

Comprehensive brand transformation

Element Three worked with Telamon to rebuild their brand from the ground up. Here’s what we tackled:

Streamlining their brand structure

Brought all divisions under one clear Telamon brand
Created a smart way to handle their venture brands
Built a brand architecture that could grow with them

Crafting their story

Clarified their narrative in a way that connected all the business lines
Honored their history while looking forward
Developed a distinctive voice true to who they are
Helped their team define what they value most

Creating a fresh visual identity

Designed a modern logo that honored their past
Built a complete visual system that works everywhere
Shot photos and videos that capture their real work and vibrant culture
Created a full set of materials—including email templates, sales enablement presentations, social assets, and more

To ensure the rebranding gained traction throughout the organization, together with Telamon we developed and co-led strategic leadership presentations and company town halls, provided ongoing communication support, developed implementation playbooks, and equipped teams with brand management tools.

Branded Assets

Model 1 Branded Assets collage style guide

A new digital presence

An updated brand without the right implementation is like shouting into a void. That’s where touch-points like a website, content, social assets, and email come into play.

With the launch of the new brand, we designed and developed a website that finally showed everything they do—and filled it with content that customers and prospects want and need. Telamon was also set up with templates and assets they could manage themselves to make it easy to stay consistent. Take a look at telamon.com.

It elevates, it’s modern, and it feels super authentic.

Alex Paskoff

President, Telecom Solutions

Brand Photography

WHY IT WORKED

Making the transformation stick

Beyond a successful external rollout, internal alignment and commitment is paramount to the success of a new brand. A few key things made this transformation work for Telamon:

Respected their roots: We didn’t throw out their history—we built on it—and helped them reinforce their values with the broader team
Found internal champions: Key people in the company across their different business units and departments helped drive the change
Made it easy: Created tons of tools so teams could hit the ground running
Kept everyone informed: Regular, intentional updates to the company meant no surprises
Built for the long haul: Set up systems that would last

This project shows what can happen when a brand really reflects what a company has become. By tackling both how the world sees them and how they work together internally, we helped Telamon build something that honors their family business roots while setting them up for their next big chapter.

Browse other projects

If you, like Telamon, sell in a complex environment and need your brand to both reflect who you are and inspire what’s next, we’re here to help you level up. Browse other case studies to see how.