Over the course of four decades, Creative Bus Sales grew to become the nation’s largest bus and transportation services dealer. They had become more than buses, and more than sales – including commercial vehicle distribution, upfitting, service, parts, financing, and insurance. They had secured a collaboration that put them at the forefront of electrified vehicles for commercial use. And they intended to use their size, stature, and innovative mindset to drive the transit industry into the future. It was time their brand reflected that forward momentum.

After getting to know Creative Bus Sales’ market, competition, and business goals, we began a full rebrand, including a new name. The Model 1 Commercial Vehicles name rose to the top (out of hundreds of options) because it represents creativity, continuous improvement, and going first – all the differentiating qualities of the company. With a name locked in, we crafted the new visual and verbal story of Model 1, setting the tone for how they walk, talk, and act as their new selves and outlining a clear brand vision for Model 1’s own marketing team to carry forward.

“The decision to move to Model 1 Commercial Vehicles is getting confirmation from the market,” according to a senior vice president at Model 1. From the inside out, the company and the market can feel the change in pride and energy since the shift to Model 1. Leads are becoming more qualified, talent is seeking Model 1 out, and high-profile industry relationships and collaborations are blossoming. Beyond the tangible results of the rebrand, the family at the heart of this family-owned business can rest easy knowing that their company is well poised to conquer its next era.